Event:2017/10/26 Basement Kitchen Meeting

Omni Commons Kitchen Fundraising Meeting - Thursday, Oct 26, 2017 @ 6pm

= attendees =
 * Gerald
 * Phil
 * Sierk
 * Ken
 * robb
 * Anka
 * Jenny

= last mtg's remaining action items =
 * reach out to orgs/businesses that might give perks - gerald
 * contacted film dept @ ucb & pacific archive
 * get quote from Alba re: windows - robb - no
 * update budget spreadsheet with any quotes or additions/corrections: https://docs.google.com/spreadsheets/d/1gog9KDQb8youQp8LalMM11vquNyWAVN2v2z_LEeTVR8/edit?usp=sharing
 * ping david [jenny]
 * check in with Chad about whether backflow preventer was installed or just an inspection - jenny / david / laura
 * laura is checking w/ him but he's not responding
 * make measurements and start on the drawings - sierk
 * sierk: can make something tonight that's more rough
 * anka: remembers joe showed a more extensive sketch. not sure it still exists.
 * for the video, we can fake it - eg pull out some old permit plansets/sketches from secure storage and shoot a few of us sketching / looking at it on one of the counters in the kitchen - let's shoot it quick tonight
 * learn how to use google docs :) - gerald & joe - here's a video tutorial: https://www.youtube.com/watch?v=OBh8bMC7XEU

= video =
 * 3:26 long
 * repeat of word 'large' at kitchen scene - also joe's voice a bit too loud/off
 * robb: can probably compress that part and get rid of some of the twang
 * add scene/shot at "this crowdfunding ... modernize and expand this kitchen"
 * maybe a shot of a mockup of the indiegogo page?
 * sierk: not sure what it adds, that or an image of the planning
 * phil: visuals in the omni help focus and slow it down
 * anka to send jenny video file and robb audio
 * add more flashes of link to donation / campaign page and upload/share organically (not just link to indiegogo campaign url)
 * Daniel: too long. took a long time to say "we need money". logo of food not bombs somewhere? people recognize it. perhaps put "omnicommons.org/donate" all on one line at the end.

= text =
 * Draft is at https://docs.google.com/document/d/1xDTDeGL2ikSVkifTI7ftZvPZsYL6gEmYTJX0l2xi9zg/edit#heading=h.h7er0m2lpahk (jenny to work on this on Wednesday evening, all welcome to have a go at it!)

= budget =
 * stove? only need to replace 2 burners
 * ken will reach out to some possible in-kind donors
 * estimate for new stove & demo of current is $7,000

= timeline =

community outreach - asap: reach out to friends and family for early pledges

 * It's recommended to 'tee up' funders and raise 20-30% of the goal within the first 48 hours of the campaign. For us that would mean roughly $15K pledged prior to launch.
 * video mailers - we have 400 - can load up to 3 videos, 20 minutes of video
 * anka: they look better on the videomailers!
 * everyone: forward spreadsheet for preliminary pledge requests from friends, family, org contacts: [REDACTED]

end of november: launch party

 * jenny put a placeholder on the calendar for Saturday, November 25th

= project needs =
 * someone else to help with quotes / budget (ideally someone with some familiarity with commercial kitchens and local contacts)
 * someone else to help with campaign text / launch
 * someone to lead community outreach for big donors
 * someone to help with project management / facilitation
 * someone to help with social media strategy / marketing

= miscellaneous link dump =
 * Campaign Text Draft: https://drive.google.com/open?id=1xDTDeGL2ikSVkifTI7ftZvPZsYL6gEmYTJX0l2xi9zg
 * Kitchen Budget: https://docs.google.com/spreadsheets/d/1gog9KDQb8youQp8LalMM11vquNyWAVN2v2z_LEeTVR8/edit#gid=0
 * 7 Stats from 100,000 Crowdfunding Campaigns: https://go.indiegogo.com/blog/2015/10/crowdfunding-statistics-trends-infographic.html

= action items =
 * reach out to orgs/businesses that might give perks - gerald
 * get quote from Alba re: windows - robb
 * test floor drain - gerald & robb
 * add grant opps to kitchen subfolder - laura
 * get ToDo's on what we need to pay for permits & inspections - gerald / dk
 * jenny nabbing this one. here's a quick list of requirements for alameda county food facilities: https://drive.google.com/open?id=0B4_Q7DQvNFT-UnpzUUlxQUhhWkk
 * put Tamarack quotes and cut sheets and budget into Kitchen drive - david
 * check on stove donation possibilities - ken
 * reach out to contacts who might make preliminary pledges - everyone
 * everyone: add to spreadsheet for teeing up preliminary pledge requests from friends, family, org contacts: [REDACTED]
 * you can show this the [still incomplete] video: https://omnicommons.org/omnikitchen.mp4
 * you can write them letters/emails - here's some inspiration from omni's last campaign: https://docs.google.com/document/d/1YRIoL5jlmgxZMBdLQibWNn39gD7wSLx-EgCBbdM7izQ/edit