Tunabananas: created crowdfunding campaign archive

2019-08-30T07:03:19Z

created crowdfunding campaign archive

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This is an archive of notes, assets and action items relevant to our [https://www.indiegogo.com/projects/open-a-kitchen-at-the-omni-commons-in-oakland--2#/ commercial kitchen crowdfunding campaign] launched in December of 2017.

We raised nearly $16,000 of our Phase I $25,000 goal - only $73K to go! 😂

* [https://docs.google.com/document/d/1xDTDeGL2ikSVkifTI7ftZvPZsYL6gEmYTJX0l2xi9zg/edit# Draft of the campaign text]
* [https://docs.google.com/document/d/1YRIoL5jlmgxZMBdLQibWNn39gD7wSLx-EgCBbdM7izQ/edit?usp=sharing CLICK HERE FOR THE CAMPAIGN ACTION KIT]
** tips on press, email, social media outreach & media assets (like printable flyers and a facebook cover image)

= TO DO! =

==Pre-Launch==
* EVERYONE: Help us secure pre-pledges from now until launch: research suggests securing pledges totalling 20% of the overall goal from major donors in advance of the public campaign launch is one of the surest indicators of success. Here's some [https://peoplesopen.net/pad/p/kitchen-pre-ask draft text you can user]
** add pledges to the spreadsheet [ping jenny for link]
* EVERYONE: Reach out to press contacts - we are currently drafting a press release to be published on Monday, December 18th [ping jenny for link]
<s>* Upload finalized video to Omni's YouTube - Anka
* Finalize the [https://docs.google.com/document/d/1MJf6NxPiCOFp-5vNGKW39Z5U5AyVcuOgzEoDxJP8VqU/edit?usp=sharing campaign text] - Laura/Jenny/Marcus/others??</s>
* Draft a quarter-sheet flyer - Grant
<s>* Add to the [[WishList]] the top kitchen equipment choices that we'd like to have donated to us - Jenny/Ken/others??
* Set up campaign page - Jenny [ping for access]</s>

==Post-Launch==
* EVERYONE: Distribute flyers, outreach to your networks via mailing lists, social media, announcements at events, etc;
* ANYONE: Create a short (30-second - 1-minute) video encapsulating the spirit of your collective/project and how the kitchen would benefit you/your community
* Make video mailers - Jenny/you??
* Finish sending [https://drive.google.com/open?id=0B4_Q7DQvNFT-QzJLSDA1Zl9DSXBVa3pfN3lndUdiWHJrMW9V old campaign perks] - (use RVC's [https://github.com/RealVeganCheese/gogo-labeler address label generator])

Archive of the kitchen crowdfunding campaign - Revision history

Tunabananas: created crowdfunding campaign archive