Event:2014/09/22 community and fundraising - Revision history

Stationaery: /* MINUTES */

2014-09-24T16:08:16Z

MINUTES

← Older revision		Revision as of 16:08, 24 September 2014
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	** 2) reaching wider audience		** 2) reaching wider audience
	** 3) hosting events and stunts		** 3) hosting events and stunts
	* group exercises:		* group exercises AKA thought experiments:
	** 1) setting the scope: ~~assuming a~~ 3% ~~conversation rate and~~ an avg. donation of $35, how many people do we need to reach our goal of $70,000?		** 1) setting the scope: assume 3% of people reached make an avg. donation of $35 (a "conversion rate"), how many people do we need to reach our goal of $70,000? (66,667 people reached!) How many individuals does that add up to? (2,000 donors!)
	** 2) drafting lists: take 15min to list individuals and organizations that might donate, noting why they might want to, how much $, and how likely		** 2) drafting lists: take 15min to list individuals and organizations that might donate, noting why they might want to, how much $, and how likely
	*** PROJECTIONS: we estimated potential for $15–30k in pledges via direct, individual asks, meaning a $70k initial goal is realistic!		*** PROJECTIONS: we estimated potential for $15–30k in pledges via direct, individual asks, meaning a $70k initial goal is realistic!
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	* top priorities across the 3 parallel strategies:		* top priorities across the 3 parallel strategies:
	** coordinating Omni collectives		** coordinating Omni collectives
	** ~~enrolling campaign~~ "host committee"		** inviting people with great reach to be on our "host committee" and champion the campaign
	** soliciting high net-worth ~~individuals~~		** soliciting individuals who can make large gifts, high net-worth and with values aligned
	** leveraging press contacts		** leveraging press contacts
	** leveraging local partners/org relationships		** leveraging local partners/org relationships

Stationaery at 07:28, 24 September 2014

2014-09-24T07:28:19Z

← Older revision		Revision as of 07:28, 24 September 2014
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	*** see notes from last meeting		*** see notes from last meeting
	** preliminary goal and deadline: $70k by Dec 12		** preliminary goal and deadline: $70k by Dec 12
	** stretch goals of $88k, $111k		** stretch goals of $88k, $111k, for example (we need a budget of the reasonable minimum to sustain Omni through January, including construction costs)
	** note: depending on projections, it might be wise to start at lower goal		** note: depending on projections, it might be wise to start at lower goal
	1. Schedule		1. Schedule
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	** 1) setting the scope: assuming a 3% conversation rate and an avg. donation of $35, how many people do we need to reach our goal of $70,000?		** 1) setting the scope: assuming a 3% conversation rate and an avg. donation of $35, how many people do we need to reach our goal of $70,000?
	** 2) drafting lists: take 15min to list individuals and organizations that might donate, noting why they might want to, how much $, and how likely		** 2) drafting lists: take 15min to list individuals and organizations that might donate, noting why they might want to, how much $, and how likely
	*** ~~DANNY & LAURA –~~ estimated potential for $15–30k in pledges via direct, individual asks		*** PROJECTIONS: we estimated potential for $15–30k in pledges via direct, individual asks, meaning a $70k initial goal is realistic!
	*** these large, one-time donations are in addition to recurring weekly microdonations		*** these large, one-time donations are in addition to recurring weekly microdonations
	* top priorities across the 3 parallel strategies:		* top priorities across the 3 parallel strategies:

Stationaery at 07:26, 24 September 2014

2014-09-24T07:26:56Z

← Older revision		Revision as of 07:26, 24 September 2014
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	* 7pm, Monday, 9/22 in the ballroom (or basement if necessary)		[http://www.example.com link title]* 7pm, Monday, 9/22 in the ballroom (or basement if necessary)
	* [[Event:2014/09/13_Community_&_Fundraising\|meeting notes from 9/13]]		* [[Event:2014/09/13_Community_&_Fundraising\|meeting notes from 9/13]]
	* [[Event:2014/08/11_Fundraising_Conversation\|meeting notes from 8/11]]		* [[Event:2014/08/11_Fundraising_Conversation\|meeting notes from 8/11]]

	=AGENDA=		=AGENDA=
			* propose a schedule and a strategy going forward for our first round of fundraising

			=MINUTES=
	0. Introductions		0. Introductions
	* what we're building on		* what we're building on
	** emerging concept		** emerging concept:
	*** communicates the long-term promise we see in Omni		*** communicates the long-term promise we see in Omni
	*** represents all of the contexts we come from and the transformations we're making		*** represents all of the contexts we come from and the transformations we're making
	*** focuses heavily on the tangible - "a communal space and venue"		*** focuses heavily on the tangible - "a communal space and venue" as well as "heritage" (as opposed to gentrification) and "self-organizing" (an extension of occupy)
	*** see notes from last meeting		*** see notes from last meeting
	** preliminary goal and deadline: $70k by Dec 12		** preliminary goal and deadline: $70k by Dec 12
	** stretch goals of $88k, $111k		** stretch goals of $88k, $111k
	** note: depending on projections, it might be wise to start at lower goal		** note: depending on projections, it might be wise to start at lower goal
	* the following proposal consists of a schedule and a strategy going forward
	1. Schedule		1. Schedule
	* Sep 22: jump 1 -- getting pledges		* Sep 22: jump 1 -- getting pledges
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	** making estimates of money for Day 1		** making estimates of money for Day 1
	* Sep 29: jump 2 -- producing materials		* Sep 29: jump 2 -- producing materials
	** campaign page		** campaign page text
			** "ask" template
	** video		** video
	** editorial calendar of emails, social media, etc		** editorial calendar of emails, social media, etc
	* Oct 10: donate page live ~~(could be campaign "live" date but we need a~~ video)		* Oct 5: video filming
	** ~~Oct 16: video screening for feedback~~		* Oct 9: video edits complete; Noemie leaves town
	* ~~Nov~~ 11: ~~full public launch~~		* Oct 10: donate page live, with video!
	* full calendar of events		** launch party?
	* ~~launch party?~~		* Oct 11 onward:
	* full press, media, and social media campaign		** full calendar of events
			** full press, media, and social media campaign
	* Dec 12: victory!		* Dec 12: victory!
			** Dec 12 because it's after "#givingtuesday" and safely before the holidays; we can get the word out BEFORE other seasonal fundraisers and meet our first goal (or "tilt" if Matt believes we should use tilt.com) before continuing onward to our next, larger goal
	2. Strategy going forward		2. Strategy going forward
	* three parallel strategies:		* three parallel strategies:
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	** 1) setting the scope: assuming a 3% conversation rate and an avg. donation of $35, how many people do we need to reach our goal of $70,000?		** 1) setting the scope: assuming a 3% conversation rate and an avg. donation of $35, how many people do we need to reach our goal of $70,000?
	** 2) drafting lists: take 15min to list individuals and organizations that might donate, noting why they might want to, how much $, and how likely		** 2) drafting lists: take 15min to list individuals and organizations that might donate, noting why they might want to, how much $, and how likely
			*** DANNY & LAURA – estimated potential for $15–30k in pledges via direct, individual asks
			*** these large, one-time donations are in addition to recurring weekly microdonations
	* top priorities across the 3 parallel strategies:		* top priorities across the 3 parallel strategies:
	** coordinating Omni collectives		** coordinating Omni collectives
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	** securing grants		** securing grants
	3. Action		3. Action
	** ~~bottom-lining various~~ priorities?		* propose schedule of dates (campaign launch, first goal deadline) to delegates on Thursday
	** weekly work and ~~play?~~		* announce workshop on fundraising to support more people getting involved (see priorities, above)
			* establish weekly Monday work party for fundraising
			** next week: donation platform and other materials

Stationaery: /* AGENDA */

2014-09-23T01:50:14Z

AGENDA

← Older revision		Revision as of 01:50, 23 September 2014
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	** stretch goals of $88k, $111k		** stretch goals of $88k, $111k
	** note: depending on projections, it might be wise to start at lower goal		** note: depending on projections, it might be wise to start at lower goal
			* the following proposal consists of a schedule and a strategy going forward
	1. Schedule		1. Schedule
	* Sep 22: jump 1 -- getting pledges		* Sep 22: jump 1 -- getting pledges

Stationaery: /* AGENDA */

2014-09-23T01:49:18Z

AGENDA

← Older revision		Revision as of 01:49, 23 September 2014
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	* group exercises:		* group exercises:
	** 1) setting the scope: assuming a 3% conversation rate and an avg. donation of $35, how many people do we need to reach our goal of $70,000?		** 1) setting the scope: assuming a 3% conversation rate and an avg. donation of $35, how many people do we need to reach our goal of $70,000?
	** (note that campaigns with more than 150 donors generally succeed because of the snowballing effect)
	** 2) drafting lists: take 15min to list individuals and organizations that might donate, noting why they might want to, how much $, and how likely		** 2) drafting lists: take 15min to list individuals and organizations that might donate, noting why they might want to, how much $, and how likely
	* top priorities across the 3 parallel strategies:		* top priorities across the 3 parallel strategies:

Stationaery: /* AGENDA */

2014-09-23T01:48:48Z

AGENDA

← Older revision		Revision as of 01:48, 23 September 2014
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	** 3) hosting events and stunts		** 3) hosting events and stunts
	* group exercises:		* group exercises:
	** ~~to raise~~ $~~70,000 by Dec 12~~, we need ~~just 2~~,000 ~~people donating $35 on average~~ (~~and~~ campaigns with more than 150 donors generally succeed because of the snowballing effect)		** 1) setting the scope: assuming a 3% conversation rate and an avg. donation of $35, how many people do we need to reach our goal of $70,000?
	** ~~so, let's draft~~ lists: take 15min to list individuals and organizations that might donate, noting why they might want to, how much $, and how likely		** (note that campaigns with more than 150 donors generally succeed because of the snowballing effect)
			** 2) drafting lists: take 15min to list individuals and organizations that might donate, noting why they might want to, how much $, and how likely
	* top priorities across the 3 parallel strategies:		* top priorities across the 3 parallel strategies:
	** coordinating Omni collectives		** coordinating Omni collectives

Stationaery: /* AGENDA */

2014-09-23T00:31:57Z

AGENDA

← Older revision		Revision as of 00:31, 23 September 2014
Line 7:		Line 7:
	* what we're building on		* what we're building on
	** emerging concept		** emerging concept
	*** communicates the promise we see in Omni		*** communicates the long-term promise we see in Omni
	*** ~~draws on~~ the contexts we come from and the transformations we're making		*** represents all of the contexts we come from and the transformations we're making
	*** focuses heavily on the tangible - "a communal space and venue"		*** focuses heavily on the tangible - "a communal space and venue"
	*** see notes from last meeting		*** see notes from last meeting
	** preliminary goal and deadline: $70k by Dec 12		** preliminary goal and deadline: $70k by Dec 12
			** stretch goals of $88k, $111k
			** note: depending on projections, it might be wise to start at lower goal
	1. Schedule		1. Schedule
	* Sep 22: jump 1 -- getting pledges		* Sep 22: jump 1 -- getting pledges
Line 21:		Line 23:
	** video		** video
	** editorial calendar of emails, social media, etc		** editorial calendar of emails, social media, etc
	* Oct 10: donate page live		* Oct 10: donate page live (could be campaign "live" date but we need a video)
	** Oct 16:		** Oct 16: video screening for feedback
	* Nov 11: full public launch		* Nov 11: full public launch
	* full calendar of events		* full calendar of events
			* launch party?
	* full press, media, and social media campaign		* full press, media, and social media campaign
	* Dec 12: victory!		* Dec 12: victory!

Stationaery: /* AGENDA */

2014-09-23T00:29:23Z

AGENDA

← Older revision		Revision as of 00:29, 23 September 2014
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	** 2) reaching wider audience		** 2) reaching wider audience
	** 3) hosting events and stunts		** 3) hosting events and stunts
	* exercises:		* group exercises:
	** to raise $70,000 by Dec 12, we need just 2,000 people donating $35 on average (and campaigns with more than 150 donors generally succeed because of the snowballing effect)		** to raise $70,000 by Dec 12, we need just 2,000 people donating $35 on average (and campaigns with more than 150 donors generally succeed because of the snowballing effect)
	** so, let's draft lists: take 15min to list individuals and organizations that might donate, noting why they might want to, how much $, and how likely		** so, let's draft lists: take 15min to list individuals and organizations that might donate, noting why they might want to, how much $, and how likely

Stationaery: /* AGENDA */

2014-09-23T00:29:03Z

AGENDA

← Older revision		Revision as of 00:29, 23 September 2014
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	=AGENDA=		=AGENDA=
	0. ~~introductions~~		0. Introductions
	* what we're building on		* what we're building on
	** emerging concept		** emerging concept
Line 12:		Line 12:
	*** see notes from last meeting		*** see notes from last meeting
	** preliminary goal and deadline: $70k by Dec 12		** preliminary goal and deadline: $70k by Dec 12
	1. ~~schedule~~		1. Schedule
	* Sep 22: jump 1 -- getting pledges		* Sep 22: jump 1 -- getting pledges
	** drafting lists of prospects		** drafting lists of prospects
Line 21:		Line 21:
	** video		** video
	** editorial calendar of emails, social media, etc		** editorial calendar of emails, social media, etc
	* Oct 10: launch		* Oct 10: donate page live
			** Oct 16:
			* Nov 11: full public launch
	* full calendar of events		* full calendar of events
	* full press, media, and social media campaign		* full press, media, and social media campaign
	* Dec 12: victory!		* Dec 12: victory!
	2. ~~strategy~~ going forward		2. Strategy going forward
	* three parallel strategies:		* three parallel strategies:
	** 1) organizing inner circle		** 1) organizing inner circle
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	** hosting excellent events		** hosting excellent events
	** securing grants		** securing grants
	3. ~~action~~		3. Action
	** bottom-lining various priorities?		** bottom-lining various priorities?
	** weekly work and play?		** weekly work and play?

Stationaery: /* AGENDA */

2014-09-23T00:24:40Z

AGENDA

← Older revision		Revision as of 00:24, 23 September 2014
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	** to raise $70,000 by Dec 12, we need just 2,000 people donating $35 on average (and campaigns with more than 150 donors generally succeed because of the snowballing effect)		** to raise $70,000 by Dec 12, we need just 2,000 people donating $35 on average (and campaigns with more than 150 donors generally succeed because of the snowballing effect)
	** so, let's draft lists: take 15min to list individuals and organizations that might donate, noting why they might want to, how much $, and how likely		** so, let's draft lists: take 15min to list individuals and organizations that might donate, noting why they might want to, how much $, and how likely
	** top priorities:		* top priorities across the 3 parallel strategies:
	*** coordinating Omni collectives		** coordinating Omni collectives
	*** enrolling campaign "host committee"		** enrolling campaign "host committee"
	*** soliciting high net-worth individuals		** soliciting high net-worth individuals
	*** leveraging press contacts		** leveraging press contacts
	*** leveraging local partners/org relationships		** leveraging local partners/org relationships
	*** hosting excellent events		** hosting excellent events
	*** securing grants		** securing grants
	3. action		3. action
	** bottom-lining various priorities?		** bottom-lining various priorities?
	** weekly work and play?		** weekly work and play?