Difference between revisions of "Event:2014/09/22 community and fundraising"

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** 2) reaching wider audience
** 2) reaching wider audience
** 3) hosting events and stunts
** 3) hosting events and stunts
* exercises:
* group exercises:
** to raise $70,000 by Dec 12, we need just 2,000 people donating $35 on average (and campaigns with more than 150 donors generally succeed because of the snowballing effect)
** to raise $70,000 by Dec 12, we need just 2,000 people donating $35 on average (and campaigns with more than 150 donors generally succeed because of the snowballing effect)
** so, let's draft lists: take 15min to list individuals and organizations that might donate, noting why they might want to, how much $, and how likely
** so, let's draft lists: take 15min to list individuals and organizations that might donate, noting why they might want to, how much $, and how likely

Revision as of 00:29, 23 September 2014

AGENDA

0. Introductions

  • what we're building on
    • emerging concept
      • communicates the promise we see in Omni
      • draws on the contexts we come from and the transformations we're making
      • focuses heavily on the tangible - "a communal space and venue"
      • see notes from last meeting
    • preliminary goal and deadline: $70k by Dec 12

1. Schedule

  • Sep 22: jump 1 -- getting pledges
    • drafting lists of prospects
    • asking people personally to pledge
    • making estimates of money for Day 1
  • Sep 29: jump 2 -- producing materials
    • campaign page
    • video
    • editorial calendar of emails, social media, etc
  • Oct 10: donate page live
    • Oct 16:
  • Nov 11: full public launch
  • full calendar of events
  • full press, media, and social media campaign
  • Dec 12: victory!

2. Strategy going forward

  • three parallel strategies:
    • 1) organizing inner circle
    • 2) reaching wider audience
    • 3) hosting events and stunts
  • group exercises:
    • to raise $70,000 by Dec 12, we need just 2,000 people donating $35 on average (and campaigns with more than 150 donors generally succeed because of the snowballing effect)
    • so, let's draft lists: take 15min to list individuals and organizations that might donate, noting why they might want to, how much $, and how likely
  • top priorities across the 3 parallel strategies:
    • coordinating Omni collectives
    • enrolling campaign "host committee"
    • soliciting high net-worth individuals
    • leveraging press contacts
    • leveraging local partners/org relationships
    • hosting excellent events
    • securing grants

3. Action

    • bottom-lining various priorities?
    • weekly work and play?