Difference between revisions of "Event:2014/09/22 community and fundraising"

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* group exercises:
 
* group exercises:
 
** 1) setting the scope: assuming a 3% conversation rate and an avg. donation of $35, how many people do we need to reach our goal of $70,000?
 
** 1) setting the scope: assuming a 3% conversation rate and an avg. donation of $35, how many people do we need to reach our goal of $70,000?
** (note that campaigns with more than 150 donors generally succeed because of the snowballing effect)
 
 
** 2) drafting lists: take 15min to list individuals and organizations that might donate, noting why they might want to, how much $, and how likely
 
** 2) drafting lists: take 15min to list individuals and organizations that might donate, noting why they might want to, how much $, and how likely
 
* top priorities across the 3 parallel strategies:
 
* top priorities across the 3 parallel strategies:

Revision as of 18:49, 22 September 2014

AGENDA

0. Introductions

  • what we're building on
    • emerging concept
      • communicates the long-term promise we see in Omni
      • represents all of the contexts we come from and the transformations we're making
      • focuses heavily on the tangible - "a communal space and venue"
      • see notes from last meeting
    • preliminary goal and deadline: $70k by Dec 12
    • stretch goals of $88k, $111k
    • note: depending on projections, it might be wise to start at lower goal

1. Schedule

  • Sep 22: jump 1 -- getting pledges
    • drafting lists of prospects
    • asking people personally to pledge
    • making estimates of money for Day 1
  • Sep 29: jump 2 -- producing materials
    • campaign page
    • video
    • editorial calendar of emails, social media, etc
  • Oct 10: donate page live (could be campaign "live" date but we need a video)
    • Oct 16: video screening for feedback
  • Nov 11: full public launch
  • full calendar of events
  • launch party?
  • full press, media, and social media campaign
  • Dec 12: victory!

2. Strategy going forward

  • three parallel strategies:
    • 1) organizing inner circle
    • 2) reaching wider audience
    • 3) hosting events and stunts
  • group exercises:
    • 1) setting the scope: assuming a 3% conversation rate and an avg. donation of $35, how many people do we need to reach our goal of $70,000?
    • 2) drafting lists: take 15min to list individuals and organizations that might donate, noting why they might want to, how much $, and how likely
  • top priorities across the 3 parallel strategies:
    • coordinating Omni collectives
    • enrolling campaign "host committee"
    • soliciting high net-worth individuals
    • leveraging press contacts
    • leveraging local partners/org relationships
    • hosting excellent events
    • securing grants

3. Action

    • bottom-lining various priorities?
    • weekly work and play?