Difference between revisions of "Kitchen"

From Omni Commons
Jump to: navigation, search
Line 3: Line 3:
  
 
= Overview =
 
= Overview =
We are launching a crowdfunding campaign on December 17th, 2017 to raise $75,000 to upgrade the commercial kitchen in the basement!
+
We launched a crowdfunding campaign on December 23rd, 2017 to raise $75,000 to upgrade the commercial kitchen in the basement!
* The first campaign will be for $15,000 toward Phase 1: Groundwork - permit fees, wall demo & reconstruction, plumbing.
+
* The first campaign goal is $25,000 toward Phase 1: Groundwork - permit fees, wall demo & reconstruction, plumbing.
 
* Check out the [https://omnicommons.org/omnikitchen.mp4 awesome campaign video]!
 
* Check out the [https://omnicommons.org/omnikitchen.mp4 awesome campaign video]!
 
* [https://docs.google.com/document/d/1xDTDeGL2ikSVkifTI7ftZvPZsYL6gEmYTJX0l2xi9zg/edit# Draft of the campaign text]
 
* [https://docs.google.com/document/d/1xDTDeGL2ikSVkifTI7ftZvPZsYL6gEmYTJX0l2xi9zg/edit# Draft of the campaign text]
Line 13: Line 13:
 
=Timeline=
 
=Timeline=
 
* Send out pre-pledge requests and outreach to press before the end of Thursday, December 14th
 
* Send out pre-pledge requests and outreach to press before the end of Thursday, December 14th
* Soft Launch: Sunday, December 17th
+
* Soft Launch: Sunday, December 23rd
* Press Release: Monday, December 18th
+
* Press Release:  
 
* Consider throwing a post-launch fundraising dance party to promote the campaign - entry fee and then mid-event announcement of the Phase II campaign
 
* Consider throwing a post-launch fundraising dance party to promote the campaign - entry fee and then mid-event announcement of the Phase II campaign
  
Line 23: Line 23:
 
** add pledges to the spreadsheet [ping jenny for link]
 
** add pledges to the spreadsheet [ping jenny for link]
 
* EVERYONE: Reach out to press contacts - we are currently drafting a press release to be published on Monday, December 18th [ping jenny for link]
 
* EVERYONE: Reach out to press contacts - we are currently drafting a press release to be published on Monday, December 18th [ping jenny for link]
* Upload finalized video to Omni's YouTube - Anka
+
<s>* Upload finalized video to Omni's YouTube - Anka
* Finalize the [https://docs.google.com/document/d/1MJf6NxPiCOFp-5vNGKW39Z5U5AyVcuOgzEoDxJP8VqU/edit?usp=sharing campaign text] - Laura/Jenny/Marcus/others??
+
* Finalize the [https://docs.google.com/document/d/1MJf6NxPiCOFp-5vNGKW39Z5U5AyVcuOgzEoDxJP8VqU/edit?usp=sharing campaign text] - Laura/Jenny/Marcus/others??</s>
 
* Draft a quarter-sheet flyer - Grant
 
* Draft a quarter-sheet flyer - Grant
* Add to the [[WishList]] the top kitchen equipment choices that we'd like to have donated to us - Jenny/Ken/others??
+
<s>* Add to the [[WishList]] the top kitchen equipment choices that we'd like to have donated to us - Jenny/Ken/others??
* Set up campaign page - Jenny [ping for access]
+
* Set up campaign page - Jenny [ping for access]</s>
  
 
==Post-Launch==
 
==Post-Launch==

Revision as of 13:23, 3 January 2018

CLICK HERE FOR THE CAMPAIGN ACTION KIT

  • tips on press, email, social media outreach & media assets

Overview

We launched a crowdfunding campaign on December 23rd, 2017 to raise $75,000 to upgrade the commercial kitchen in the basement!

Kitchenplan.png

Timeline

  • Send out pre-pledge requests and outreach to press before the end of Thursday, December 14th
  • Soft Launch: Sunday, December 23rd
  • Press Release:
  • Consider throwing a post-launch fundraising dance party to promote the campaign - entry fee and then mid-event announcement of the Phase II campaign

TO DO!

Pre-Launch

  • EVERYONE: Help us secure pre-pledges from now until launch: research suggests securing pledges totalling 20% of the overall goal from major donors in advance of the public campaign launch is one of the surest indicators of success. Here's some draft text you can user
    • add pledges to the spreadsheet [ping jenny for link]
  • EVERYONE: Reach out to press contacts - we are currently drafting a press release to be published on Monday, December 18th [ping jenny for link]

* Upload finalized video to Omni's YouTube - Anka

  • Finalize the campaign text - Laura/Jenny/Marcus/others??
  • Draft a quarter-sheet flyer - Grant

* Add to the WishList the top kitchen equipment choices that we'd like to have donated to us - Jenny/Ken/others??

  • Set up campaign page - Jenny [ping for access]

Post-Launch

  • EVERYONE: Distribute flyers, outreach to your networks via mailing lists, social media, announcements at events, etc;
  • ANYONE: Create a short (30-second - 1-minute) video encapsulating the spirit of your collective/project and how the kitchen would benefit you/your community
  • Make video mailers - Jenny/you??
  • Finish sending old campaign perks - (use RVC's address label generator)

Meetings

Planning meetings are now taking place every Wednesday at 6pm in the Basement Library.

If you'd like to help out, you can join the mailing list here: https://omnicommons.org/lists/listinfo/kitchen

Meeting Minutes Archive