Difference between revisions of "Event:2014/09/22 community and fundraising"

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** preliminary goal and deadline: $70k by Dec 12
** preliminary goal and deadline: $70k by Dec 12
1. schedule
1. schedule
** Sep 22: jump 1 -- getting pledges
* Sep 22: jump 1 -- getting pledges
*** drafting lists of prospects
** drafting lists of prospects
*** asking people personally to pledge
** asking people personally to pledge
*** making estimates of money for Day 1
** making estimates of money for Day 1
** Sep 29: jump 2 -- producing materials
* Sep 29: jump 2 -- producing materials
*** campaign page
** campaign page
*** video
** video
*** editorial calendar of emails, social media, etc
** editorial calendar of emails, social media, etc
** Oct 10: launch
* Oct 10: launch
**
* full calendar of events
** Dec 12: victory!
* full press, media, and social media campaign
* Dec 12: victory!
2. strategy going forward
2. strategy going forward
** three parallel strategies:
* three parallel strategies:
*** 1) organizing inner circle
** 1) organizing inner circle
*** 2) reaching wider audience
** 2) reaching wider audience
*** 3) hosting events and stunts
** 3) hosting events and stunts
** exercises:
* exercises:
*** to raise $70,000 by Dec 12, we need just 2,000 people donating $35 on average (and campaigns with more than 150 donors generally succeed because of the snowballing effect)
** to raise $70,000 by Dec 12, we need just 2,000 people donating $35 on average (and campaigns with more than 150 donors generally succeed because of the snowballing effect)
*** so, let's draft lists: take 15min to list individuals and organizations that might donate, noting why they might want to, how much $, and how likely
** so, let's draft lists: take 15min to list individuals and organizations that might donate, noting why they might want to, how much $, and how likely
** top priorities:
** top priorities:
*** coordinating Omni collectives
*** coordinating Omni collectives

Revision as of 00:21, 23 September 2014

AGENDA

0. introductions

  • what we're building on
    • emerging concept
    • preliminary goal and deadline: $70k by Dec 12

1. schedule

  • Sep 22: jump 1 -- getting pledges
    • drafting lists of prospects
    • asking people personally to pledge
    • making estimates of money for Day 1
  • Sep 29: jump 2 -- producing materials
    • campaign page
    • video
    • editorial calendar of emails, social media, etc
  • Oct 10: launch
  • full calendar of events
  • full press, media, and social media campaign
  • Dec 12: victory!

2. strategy going forward

  • three parallel strategies:
    • 1) organizing inner circle
    • 2) reaching wider audience
    • 3) hosting events and stunts
  • exercises:
    • to raise $70,000 by Dec 12, we need just 2,000 people donating $35 on average (and campaigns with more than 150 donors generally succeed because of the snowballing effect)
    • so, let's draft lists: take 15min to list individuals and organizations that might donate, noting why they might want to, how much $, and how likely
    • top priorities:
      • coordinating Omni collectives
      • enrolling campaign "host committee"
      • soliciting high net-worth individuals
      • leveraging press contacts
      • leveraging local partners/org relationships
      • hosting excellent events
      • securing grants

3. action

    • bottom-lining various priorities?
    • weekly work and play?
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