Difference between revisions of "Event:2014/09/22 community and fundraising"
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Stationaery (talk | contribs) (→AGENDA) |
Stationaery (talk | contribs) (→AGENDA) |
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=AGENDA= | =AGENDA= | ||
0. | 0. Introductions | ||
* what we're building on | * what we're building on | ||
** emerging concept | ** emerging concept | ||
Line 12: | Line 12: | ||
*** see notes from last meeting | *** see notes from last meeting | ||
** preliminary goal and deadline: $70k by Dec 12 | ** preliminary goal and deadline: $70k by Dec 12 | ||
1. | 1. Schedule | ||
* Sep 22: jump 1 -- getting pledges | * Sep 22: jump 1 -- getting pledges | ||
** drafting lists of prospects | ** drafting lists of prospects | ||
Line 21: | Line 21: | ||
** video | ** video | ||
** editorial calendar of emails, social media, etc | ** editorial calendar of emails, social media, etc | ||
* Oct 10: launch | * Oct 10: donate page live | ||
** Oct 16: | |||
* Nov 11: full public launch | |||
* full calendar of events | * full calendar of events | ||
* full press, media, and social media campaign | * full press, media, and social media campaign | ||
* Dec 12: victory! | * Dec 12: victory! | ||
2. | 2. Strategy going forward | ||
* three parallel strategies: | * three parallel strategies: | ||
** 1) organizing inner circle | ** 1) organizing inner circle | ||
Line 41: | Line 43: | ||
** hosting excellent events | ** hosting excellent events | ||
** securing grants | ** securing grants | ||
3. | 3. Action | ||
** bottom-lining various priorities? | ** bottom-lining various priorities? | ||
** weekly work and play? | ** weekly work and play? |
Revision as of 00:29, 23 September 2014
- 7pm, Monday, 9/22 in the ballroom (or basement if necessary)
- meeting notes from 9/13
- meeting notes from 8/11
AGENDA
0. Introductions
- what we're building on
- emerging concept
- communicates the promise we see in Omni
- draws on the contexts we come from and the transformations we're making
- focuses heavily on the tangible - "a communal space and venue"
- see notes from last meeting
- preliminary goal and deadline: $70k by Dec 12
- emerging concept
1. Schedule
- Sep 22: jump 1 -- getting pledges
- drafting lists of prospects
- asking people personally to pledge
- making estimates of money for Day 1
- Sep 29: jump 2 -- producing materials
- campaign page
- video
- editorial calendar of emails, social media, etc
- Oct 10: donate page live
- Oct 16:
- Nov 11: full public launch
- full calendar of events
- full press, media, and social media campaign
- Dec 12: victory!
2. Strategy going forward
- three parallel strategies:
- 1) organizing inner circle
- 2) reaching wider audience
- 3) hosting events and stunts
- exercises:
- to raise $70,000 by Dec 12, we need just 2,000 people donating $35 on average (and campaigns with more than 150 donors generally succeed because of the snowballing effect)
- so, let's draft lists: take 15min to list individuals and organizations that might donate, noting why they might want to, how much $, and how likely
- top priorities across the 3 parallel strategies:
- coordinating Omni collectives
- enrolling campaign "host committee"
- soliciting high net-worth individuals
- leveraging press contacts
- leveraging local partners/org relationships
- hosting excellent events
- securing grants
3. Action
- bottom-lining various priorities?
- weekly work and play?