Difference between revisions of "Event:2014/09/22 community and fundraising"
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* what we're building on | * what we're building on | ||
** emerging concept | ** emerging concept | ||
*** communicates the promise we see in Omni | *** communicates the long-term promise we see in Omni | ||
*** | *** represents all of the contexts we come from and the transformations we're making | ||
*** focuses heavily on the tangible - "a communal space and venue" | *** focuses heavily on the tangible - "a communal space and venue" | ||
*** see notes from last meeting | *** see notes from last meeting | ||
** preliminary goal and deadline: $70k by Dec 12 | ** preliminary goal and deadline: $70k by Dec 12 | ||
** stretch goals of $88k, $111k | |||
** note: depending on projections, it might be wise to start at lower goal | |||
1. Schedule | 1. Schedule | ||
* Sep 22: jump 1 -- getting pledges | * Sep 22: jump 1 -- getting pledges | ||
| Line 21: | Line 23: | ||
** video | ** video | ||
** editorial calendar of emails, social media, etc | ** editorial calendar of emails, social media, etc | ||
* Oct 10: donate page live | * Oct 10: donate page live (could be campaign "live" date but we need a video) | ||
** Oct 16: | ** Oct 16: video screening for feedback | ||
* Nov 11: full public launch | * Nov 11: full public launch | ||
* full calendar of events | * full calendar of events | ||
* launch party? | |||
* full press, media, and social media campaign | * full press, media, and social media campaign | ||
* Dec 12: victory! | * Dec 12: victory! | ||
Revision as of 00:31, 23 September 2014
- 7pm, Monday, 9/22 in the ballroom (or basement if necessary)
- meeting notes from 9/13
- meeting notes from 8/11
AGENDA
0. Introductions
- what we're building on
- emerging concept
- communicates the long-term promise we see in Omni
- represents all of the contexts we come from and the transformations we're making
- focuses heavily on the tangible - "a communal space and venue"
- see notes from last meeting
- preliminary goal and deadline: $70k by Dec 12
- stretch goals of $88k, $111k
- note: depending on projections, it might be wise to start at lower goal
- emerging concept
1. Schedule
- Sep 22: jump 1 -- getting pledges
- drafting lists of prospects
- asking people personally to pledge
- making estimates of money for Day 1
- Sep 29: jump 2 -- producing materials
- campaign page
- video
- editorial calendar of emails, social media, etc
- Oct 10: donate page live (could be campaign "live" date but we need a video)
- Oct 16: video screening for feedback
- Nov 11: full public launch
- full calendar of events
- launch party?
- full press, media, and social media campaign
- Dec 12: victory!
2. Strategy going forward
- three parallel strategies:
- 1) organizing inner circle
- 2) reaching wider audience
- 3) hosting events and stunts
- group exercises:
- to raise $70,000 by Dec 12, we need just 2,000 people donating $35 on average (and campaigns with more than 150 donors generally succeed because of the snowballing effect)
- so, let's draft lists: take 15min to list individuals and organizations that might donate, noting why they might want to, how much $, and how likely
- top priorities across the 3 parallel strategies:
- coordinating Omni collectives
- enrolling campaign "host committee"
- soliciting high net-worth individuals
- leveraging press contacts
- leveraging local partners/org relationships
- hosting excellent events
- securing grants
3. Action
- bottom-lining various priorities?
- weekly work and play?