Revision as of 00:15, 23 September 2014

AGENDA

introductions
what we're building on
- emerging concept
- preliminary goal and deadline: $70k by Dec 12
schedule
- Sep 22: jump 1 -- getting pledges
  - drafting lists of prospects
  - asking people personally to pledge
  - making estimates of money for Day 1
- Sep 29: jump 2 -- producing materials
  - campaign page
  - video
  - editorial calendar of emails, social media, etc
- Oct 10: launch
- Dec 12: victory!
strategy going forward
- three parallel strategies:
  - 1) organizing inner circle
  - 2) reaching wider audience
  - 3) hosting events and stunts
- exercises:
  - to raise $70,000 by Dec 12, we need just 2,000 people donating $35 on average (and campaigns with more than 150 donors generally succeed because of the snowballing effect)
  - so, let's draft lists: take 15min to list individuals and organizations that might donate, noting why they might want to, how much $, and how likely
- top priorities:
  - coordinating Omni collectives
  - enrolling campaign "host committee"
  - soliciting high net-worth individuals
  - leveraging press contacts
  - leveraging local partners/org relationships
  - hosting excellent events
  - securing grants
action
- bottom-lining various priorities?
- weekly work and play?

@@ Line 4: / Line 4: @@
 =AGENDA=
-* propose a timeline and schedule of activities to raise $70k by December 12
+* introductions
+* what we're building on
+** emerging concept
+** preliminary goal and deadline: $70k by Dec 12
+* schedule
+** Sep 22: jump 1 -- getting pledges
+*** drafting lists of prospects
+*** asking people personally to pledge
+*** making estimates of money for Day 1
+** Sep 29: jump 2 -- producing materials
+*** campaign page
+*** video
+*** editorial calendar of emails, social media, etc
+** Oct 10: launch
+**
+** Dec 12: victory!
+* strategy going forward
+** three parallel strategies:
+*** 1) organizing inner circle
+*** 2) reaching wider audience
+*** 3) hosting events and stunts
+** exercises:
+*** to raise $70,000 by Dec 12, we need just 2,000 people donating $35 on average (and campaigns with more than 150 donors generally succeed because of the snowballing effect)
+*** so, let's draft lists: take 15min to list individuals and organizations that might donate, noting why they might want to, how much $, and how likely
+** top priorities:
+*** coordinating Omni collectives
+*** enrolling campaign "host committee"
+*** soliciting high net-worth individuals
+*** leveraging press contacts
+*** leveraging local partners/org relationships
+*** hosting excellent events
+*** securing grants
+* action
+** bottom-lining various priorities?
+** weekly work and play?