Event:2014/09/22 community and fundraising

• 7pm, Monday, 9/22 in the ballroom (or basement if necessary)
• meeting notes from 9/13
• meeting notes from 8/11

AGENDA

0. Introductions

• what we're building on
  • emerging concept
    • communicates the long-term promise we see in Omni
    • represents all of the contexts we come from and the transformations we're making
    • focuses heavily on the tangible - "a communal space and venue"
    • see notes from last meeting
  • preliminary goal and deadline: $70k by Dec 12
  • stretch goals of $88k, $111k
  • note: depending on projections, it might be wise to start at lower goal

1. Schedule

• Sep 22: jump 1 -- getting pledges
  • drafting lists of prospects
  • asking people personally to pledge
  • making estimates of money for Day 1
• Sep 29: jump 2 -- producing materials
  • campaign page
  • video
  • editorial calendar of emails, social media, etc
• Oct 10: donate page live (could be campaign "live" date but we need a video)
  • Oct 16: video screening for feedback
• Nov 11: full public launch
• full calendar of events
• launch party?
• full press, media, and social media campaign
• Dec 12: victory!

2. Strategy going forward

• three parallel strategies:
  • 1) organizing inner circle
  • 2) reaching wider audience
  • 3) hosting events and stunts
• group exercises:
  • 1) setting the scope: assuming a 3% conversation rate and an avg. donation of $35, how many people do we need to reach our goal of $70,000?
  • 2) drafting lists: take 15min to list individuals and organizations that might donate, noting why they might want to, how much $, and how likely
• top priorities across the 3 parallel strategies:
  • coordinating Omni collectives
  • enrolling campaign "host committee"
  • soliciting high net-worth individuals
  • leveraging press contacts
  • leveraging local partners/org relationships
  • hosting excellent events
  • securing grants

3. Action

• • bottom-lining various priorities?
  • weekly work and play?