Difference between revisions of "Event:2014/09/22 community and fundraising"

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* 7pm, Monday, 9/22 in the ballroom (or basement if necessary)
[http://www.example.com link title]* 7pm, Monday, 9/22 in the ballroom (or basement if necessary)
* [[Event:2014/09/13_Community_&_Fundraising|meeting notes from 9/13]]
* [[Event:2014/09/13_Community_&_Fundraising|meeting notes from 9/13]]
* [[Event:2014/08/11_Fundraising_Conversation|meeting notes from 8/11]]
* [[Event:2014/08/11_Fundraising_Conversation|meeting notes from 8/11]]


=AGENDA=
=AGENDA=
* propose a schedule and a strategy going forward for our first round of fundraising
=MINUTES=
0. Introductions
0. Introductions
* what we're building on
* what we're building on
** emerging concept
** emerging concept:
*** communicates the long-term promise we see in Omni
*** communicates the long-term promise we see in Omni
*** represents all of the contexts we come from and the transformations we're making
*** represents all of the contexts we come from and the transformations we're making
*** focuses heavily on the tangible - "a communal space and venue"
*** focuses heavily on the tangible - "a communal space and venue" as well as "heritage" (as opposed to gentrification) and "self-organizing" (an extension of occupy)
*** see notes from last meeting
*** see notes from last meeting
** preliminary goal and deadline: $70k by Dec 12
** preliminary goal and deadline: $70k by Dec 12
** stretch goals of $88k, $111k
** stretch goals of $88k, $111k
** note: depending on projections, it might be wise to start at lower goal
** note: depending on projections, it might be wise to start at lower goal
* the following proposal consists of a schedule and a strategy going forward
1. Schedule
1. Schedule
* Sep 22: jump 1 -- getting pledges
* Sep 22: jump 1 -- getting pledges
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** making estimates of money for Day 1
** making estimates of money for Day 1
* Sep 29: jump 2 -- producing materials
* Sep 29: jump 2 -- producing materials
** campaign page
** campaign page text
** "ask" template
** video
** video
** editorial calendar of emails, social media, etc
** editorial calendar of emails, social media, etc
* Oct 10: donate page live (could be campaign "live" date but we need a video)
* Oct 5: video filming
** Oct 16: video screening for feedback
* Oct 9: video edits complete; Noemie leaves town
* Nov 11: full public launch
* Oct 10: donate page live, with video!
* full calendar of events
** launch party?
* launch party?
* Oct 11 onward:
* full press, media, and social media campaign
** full calendar of events
** full press, media, and social media campaign
* Dec 12: victory!
* Dec 12: victory!
** Dec 12 because it's after "#givingtuesday" and safely before the holidays; we can get the word out BEFORE other seasonal fundraisers and meet our first goal (or "tilt" if Matt believes we should use tilt.com) before continuing onward to our next, larger goal
2. Strategy going forward
2. Strategy going forward
* three parallel strategies:
* three parallel strategies:
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** 1) setting the scope: assuming a 3% conversation rate and an avg. donation of $35, how many people do we need to reach our goal of $70,000?
** 1) setting the scope: assuming a 3% conversation rate and an avg. donation of $35, how many people do we need to reach our goal of $70,000?
** 2) drafting lists: take 15min to list individuals and organizations that might donate, noting why they might want to, how much $, and how likely
** 2) drafting lists: take 15min to list individuals and organizations that might donate, noting why they might want to, how much $, and how likely
*** DANNY & LAURA – estimated potential for $15–30k in pledges via direct, individual asks
*** these large, one-time donations are in addition to recurring weekly microdonations
* top priorities across the 3 parallel strategies:
* top priorities across the 3 parallel strategies:
** coordinating Omni collectives
** coordinating Omni collectives
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** securing grants
** securing grants
3. Action
3. Action
** bottom-lining various priorities?
* propose schedule of dates (campaign launch, first goal deadline) to delegates on Thursday
** weekly work and play?
* announce workshop on fundraising to support more people getting involved (see priorities, above)
* establish weekly Monday work party for fundraising
** next week: donation platform and other materials

Revision as of 07:26, 24 September 2014

link title* 7pm, Monday, 9/22 in the ballroom (or basement if necessary)

AGENDA

  • propose a schedule and a strategy going forward for our first round of fundraising

MINUTES

0. Introductions

  • what we're building on
    • emerging concept:
      • communicates the long-term promise we see in Omni
      • represents all of the contexts we come from and the transformations we're making
      • focuses heavily on the tangible - "a communal space and venue" as well as "heritage" (as opposed to gentrification) and "self-organizing" (an extension of occupy)
      • see notes from last meeting
    • preliminary goal and deadline: $70k by Dec 12
    • stretch goals of $88k, $111k
    • note: depending on projections, it might be wise to start at lower goal

1. Schedule

  • Sep 22: jump 1 -- getting pledges
    • drafting lists of prospects
    • asking people personally to pledge
    • making estimates of money for Day 1
  • Sep 29: jump 2 -- producing materials
    • campaign page text
    • "ask" template
    • video
    • editorial calendar of emails, social media, etc
  • Oct 5: video filming
  • Oct 9: video edits complete; Noemie leaves town
  • Oct 10: donate page live, with video!
    • launch party?
  • Oct 11 onward:
    • full calendar of events
    • full press, media, and social media campaign
  • Dec 12: victory!
    • Dec 12 because it's after "#givingtuesday" and safely before the holidays; we can get the word out BEFORE other seasonal fundraisers and meet our first goal (or "tilt" if Matt believes we should use tilt.com) before continuing onward to our next, larger goal

2. Strategy going forward

  • three parallel strategies:
    • 1) organizing inner circle
    • 2) reaching wider audience
    • 3) hosting events and stunts
  • group exercises:
    • 1) setting the scope: assuming a 3% conversation rate and an avg. donation of $35, how many people do we need to reach our goal of $70,000?
    • 2) drafting lists: take 15min to list individuals and organizations that might donate, noting why they might want to, how much $, and how likely
      • DANNY & LAURA – estimated potential for $15–30k in pledges via direct, individual asks
      • these large, one-time donations are in addition to recurring weekly microdonations
  • top priorities across the 3 parallel strategies:
    • coordinating Omni collectives
    • enrolling campaign "host committee"
    • soliciting high net-worth individuals
    • leveraging press contacts
    • leveraging local partners/org relationships
    • hosting excellent events
    • securing grants

3. Action

  • propose schedule of dates (campaign launch, first goal deadline) to delegates on Thursday
  • announce workshop on fundraising to support more people getting involved (see priorities, above)
  • establish weekly Monday work party for fundraising
    • next week: donation platform and other materials
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