Difference between revisions of "Crowdfunding"
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* [[Event:2014/09/22_community_and_fundraising|meeting notes from 9/22]] | |||
* [[Event:2014/09/13_Community_&_Fundraising|meeting notes from 9/13]] | |||
* [[Event:2014/08/11_Fundraising_Conversation|meeting notes from 8/11]] | |||
==First Campaign== | ==First Campaign== | ||
===Scope=== | ===Scope=== | ||
Raise money for | Raise money for critical start-up costs. | ||
=== | ===Goals=== | ||
'''$70,000''' | |||
Stretch goals of $88k, $111k,...maybe all the way to $700k? | |||
===Tasks=== | ===Tasks=== | ||
Exercise: | Exercise: | ||
# "Champion Circle" AKA host committee AKA a group of individuals/groups who champion our campaign by donating and asking their peers who can donate, too | |||
# "Champion | # why might they give? how likely? | ||
Tasks: | Tasks: | ||
# Before any fundraising begins, communicate about Omni simply | |||
#* general communications (send newsletter, hold tours, etc.) with our audiences simply about ourselves | |||
#* it's critical that we grow our community ties instead of tapping them out! | |||
# Build campaign vocabulary | # Build campaign vocabulary | ||
# Make lists: | # Make lists: | ||
| Line 43: | Line 51: | ||
Outcomes: | Outcomes: | ||
* Community of volunteers working on campaign | * Community of volunteers working on campaign, together | ||
* All | * All Omni collective community aware of this goal as the "next big goal" | ||
* Create an | * Create an acknolwedgement and acceptance of a certain amount of risk, coming to terms with the reality of this project. | ||
Revision as of 14:54, 7 October 2014
First Campaign
Scope
Raise money for critical start-up costs.
Goals
$70,000 Stretch goals of $88k, $111k,...maybe all the way to $700k?
Tasks
Exercise:
- "Champion Circle" AKA host committee AKA a group of individuals/groups who champion our campaign by donating and asking their peers who can donate, too
- why might they give? how likely?
Tasks:
- Before any fundraising begins, communicate about Omni simply
- general communications (send newsletter, hold tours, etc.) with our audiences simply about ourselves
- it's critical that we grow our community ties instead of tapping them out!
- Build campaign vocabulary
- Make lists:
- Journalists
- (Local) Publications
- Media Outlets / Press
- Potential Partners
- Sponsors
- Supernodes / Donation Brokers (bundlers?)
- Community Networks
- Interview (internal and external) stakeholders about where people see the values. User research.
- Brainstorm pledge levels, (try data-driven approach), "perks"
- Update on campaign to the Omni community. Along with announcing the video.
- Finish timeline
- Define roles, expectaions, fill with consenting and committed folks (shoot for ~3 hrs / wk)
- Campaign point-person, point-of-contact
- Community member (what simple things each person should do to support the campaign)
- (Private) list of 10 people (friends, family, acquaintances, etc) to ask directly for a good-faith contribution
- Social media roles
- Communications / IT Infrastructure
- Budget person to liason with finance working group and omni collective
- Relationships person?
- Convey that the crowd-funding campaign is next "big goal"
- Schedule Omni events at critical campaigns
- Assign experience campaigners (especially multiple) to volunteers for interview (write up notes and a summary for omni crowdfunding insight)
- Create acount with "Thunderclap"
Outcomes:
- Community of volunteers working on campaign, together
- All Omni collective community aware of this goal as the "next big goal"
- Create an acknolwedgement and acceptance of a certain amount of risk, coming to terms with the reality of this project.