Event:2014/09/22 community and fundraising

• 7pm, Monday, 9/22 in the ballroom (or basement if necessary)
• meeting notes from 9/13
• meeting notes from 8/11

AGENDA

0. introductions

• what we're building on
  • emerging concept
  • preliminary goal and deadline: $70k by Dec 12

1. schedule

• Sep 22: jump 1 -- getting pledges
  • drafting lists of prospects
  • asking people personally to pledge
  • making estimates of money for Day 1
• Sep 29: jump 2 -- producing materials
  • campaign page
  • video
  • editorial calendar of emails, social media, etc
• Oct 10: launch
• full calendar of events
• full press, media, and social media campaign
• Dec 12: victory!

2. strategy going forward

• three parallel strategies:
  • 1) organizing inner circle
  • 2) reaching wider audience
  • 3) hosting events and stunts
• exercises:
  • to raise $70,000 by Dec 12, we need just 2,000 people donating $35 on average (and campaigns with more than 150 donors generally succeed because of the snowballing effect)
  • so, let's draft lists: take 15min to list individuals and organizations that might donate, noting why they might want to, how much $, and how likely
  • top priorities:
    • coordinating Omni collectives
    • enrolling campaign "host committee"
    • soliciting high net-worth individuals
    • leveraging press contacts
    • leveraging local partners/org relationships
    • hosting excellent events
    • securing grants

3. action

• • bottom-lining various priorities?
  • weekly work and play?