Crowdfunding

Fundraising Meeting Notes

See Calendar for past and future meetings. Here is a short list:

• 2014/10/27
• 2014/10/20
• 2014/10/13
• 2014/10/07
• 2014/09/22
• 2014/09/13
• 2014/08/11

First Campaign

Scope

Raise money for critical start-up costs.

Goals

$70,000 Stretch goals of $88k, $111k,...maybe all the way to $700k?

Timeline

DRAFT Omni Commons Fundraising Campaign Timeline

Tasks (other than ongoing) are listed in the time period by which they are to be completed. Green=completed, Blue=underway, ongoing

SUB GROUP	10/13 - 10/27 (2 weeks)	10/28 – 11/3	11/4 – 11/10	11/11 – 11/17
Whole FR WG Danny, Laura, Matt, Joel, Stan, Hayley, Cere, Sarah P, Sean, Anthony, Helen,	-Check in on our strategies -Members regularly attend planning sessions -Spread updates -Recruit WG members -Define launch event	-Deal with emergent chaos (the unexpected)	-Define goal based on Omni budget	-Define prizes -Deploy all platforms and test/train
Internal Omni Coord Organizes members & collectives to participate in fundraising Danny – BL, writing, delegate meeting	-Recruit WG members -Make FR WG email list -Ask Sudo to make thermometer	-Hold Omni-wide meeting to map out community and ally connections -Consolidate collective email lists	-Share call to action: FR as “our next big goal” -Make or collect t-shirts from member groups to offer as donation gifts -Encourage Omninoms to post on social media re: campaign & invite friends to visit	Check in with groups about their abilities
Communications Design Message and materials design, tech support Joel - BL Matt – tech support Danny - writing	-Recruit WG members -Articulate benefits of Omni to Oakland -Write donor page text and design the page	-Photograph groups, people in Omni space -Write multifaceted talking points -Solicit, create, art/graphic promotional resources -Write monthly Omni Newsletter not specifically about FR	-Create 1-2 page campaign packet for nodes, house party hosts, partners etc -Write house party guide	- Website template live
Publicity and Outreach Contacts and organizes external support for Omni FR Laura – temp BL, major donor/challenge grant outreach	- Recruit WG members -Share announcements/ events via social media, Hayley -Identify, enroll major donors & challenge grants -Share lists already made of potential supernodes/ supporters	-Hold Omni-wide meeting to map out community and ally connections -Start event publicity -Send out monthly Omni Newsletter not specifically about FR	-Form Street team	-Identify hosts and schedule house parties -Appeal to and involve public figures -Field trips to neighbors
Events Plans and coordinates large FR events Stan – BL for 1st event	-Recruit WG members Make list of performers for FR events and approach for interest/availability	-Decide target audiences -Fix dates for events -Book headliners for events -Start publicity for events		Complete event schedule

Timeline Continued

SUB GROUP	11/18 – 11/24	11/25 – 12/1	12/2 – 12/8	12/9 – 12/15
Whole FR WG	Prepare design assets and finalize w community approval			Stretch for stretch goals
Internal Omni Coordination Organizes members to participate in fundraising
Communications Message and materials design	-Website launch	-Write Omni Newslatter
Publicity and Outreach Contacts and organizes external support for Omni FR		-Send out Omni newsletter
Events Plans and coordinates FR events		-Launch weekend, many small events		Complete victory and post-victory schedule

Timeline Continued

SUB GROUP	12/16 – 12/22	12/23 – 12/29	12/29 – 1/1	Victory!
Whole FR WG			Announce FR total	-Prepare for $2 mil -Successfully raised goal or beyond! -Donor prizes are completed and delivered
Internal Omni Coordination Organizes members to participate in fundraising				-Omni self-organized harmony is real!
Communications Message and materials design		-Write Omni Newsletter
Publicity and Outreach Contacts and organizes external support for Omni FR		-Send Omni Newsletter
Events Plans and coordinates FR events		-Finalize victory party plans –Victory party publicity	Victory party around 1/1