Event:2014/09/22 community and fundraising
- 7pm, Monday, 9/22 in the ballroom (or basement if necessary)
- meeting notes from 9/13
- meeting notes from 8/11
AGENDA
- introductions
- what we're building on
- emerging concept
- preliminary goal and deadline: $70k by Dec 12
- schedule
- Sep 22: jump 1 -- getting pledges
- drafting lists of prospects
- asking people personally to pledge
- making estimates of money for Day 1
- Sep 29: jump 2 -- producing materials
- campaign page
- video
- editorial calendar of emails, social media, etc
- Oct 10: launch
- Dec 12: victory!
- Sep 22: jump 1 -- getting pledges
- strategy going forward
- three parallel strategies:
- 1) organizing inner circle
- 2) reaching wider audience
- 3) hosting events and stunts
- exercises:
- to raise $70,000 by Dec 12, we need just 2,000 people donating $35 on average (and campaigns with more than 150 donors generally succeed because of the snowballing effect)
- so, let's draft lists: take 15min to list individuals and organizations that might donate, noting why they might want to, how much $, and how likely
- top priorities:
- coordinating Omni collectives
- enrolling campaign "host committee"
- soliciting high net-worth individuals
- leveraging press contacts
- leveraging local partners/org relationships
- hosting excellent events
- securing grants
- three parallel strategies:
- action
- bottom-lining various priorities?
- weekly work and play?