Crowdfunding

First Campaign

Scope

Raise money for desperately needed start-up cost.

Goal

Tentative: $70,000

Tasks

Exercise:

1. "Champion circle" - why might they give? how likely?

Tasks:

1. Build campaign vocabulary
2. Make lists:
   • Journalists
   • (Local) Publications
   • Media Outlets / Press
   • Potential Partners
   • Sponsors
   • Supernodes / Donation Brokers (bundlers?)
   • Community Networks
3. Interview (internal and external) stakeholders about where people see the values. User research.
4. Brainstorm pledge levels, (try data-driven approach), "perks"
5. Update on campaign to the Omni community. Along with announcing the video.
6. Finish timeline
7. Define roles, expectaions, fill with consenting and committed folks (shoot for ~3 hrs / wk)
   • Campaign point-person, point-of-contact
   • Community member (what simple things each person should do to support the campaign)
     • (Private) list of 10 people (friends, family, acquaintances, etc) to ask directly for a good-faith contribution
   • Social media roles
   • Communications / IT Infrastructure
   • Budget person to liason with finance working group and omni collective
   • Relationships person?
8. Convey that the crowd-funding campaign is next "big goal"
9. Schedule Omni events at critical campaigns
10. Assign experience campaigners (especially multiple) to volunteers for interview (write up notes and a summary for omni crowdfunding insight)
11. Create acount with "Thunderclap"

Outcomes:

• Community of volunteers working on campaign
• All omni collective community aware of this as goal if not "next big goal"
• Create an understanding and acceptance of a certain amount of risk, coming to terms with the reality of this project.