Difference between revisions of "Crowdfunding"

From Omni Commons
Jump to navigation Jump to search
(overhauls page, adds timeline from word doc)
Line 1: Line 1:
=Meeting notes from Oct 7=
=Fundraising Meeting Notes=
Matt S, Derek R, Danny S


Previous meeting notes
See [[Calendar]] for past and future meetings. Here is a short list:
* [[Event:2014/09/22_community_and_fundraising|meeting notes from 9/22]]
 
* [[Event:2014/09/13_Community_&_Fundraising|meeting notes from 9/13]]
* [[Event:2014/10/07_fundraising_pseudo_meeting|2014/10/07]]
* [[Event:2014/08/11_Fundraising_Conversation|meeting notes from 8/11]]
* [[Event:2014/09/22_community_and_fundraising|2014/09/22]]
* [[Event:2014/09/13_Community_&_Fundraising|2014/09/13]]
* [[Event:2014/08/11_Fundraising_Conversation|2014/08/11]]


==First Campaign==
==First Campaign==
Line 16: Line 17:
Stretch goals of $88k, $111k,...maybe all the way to $700k?
Stretch goals of $88k, $111k,...maybe all the way to $700k?


===Tasks===
===Timeline===
 
<center>'''DRAFT Omni Commons Fundraising Campaign Timeline'''</center>
 
 
<center>Tasks (other than ongoing) are listed in the time period by which they are to be completed. Green<nowiki>=completed, </nowiki>Blue<nowiki>=underway, ongoing</nowiki></center>
 
 
{| style="border-spacing:0;"
| style="background-color:#daeef3;border-top:0.5pt double #00000a;border-bottom:0.75pt solid #00000a;border-left:0.5pt double #00000a;border-right:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| <center>'''SUB GROUP'''</center>
| style="background-color:#daeef3;border-top:0.5pt double #00000a;border-bottom:0.75pt solid #00000a;border-left:0.75pt solid #00000a;border-right:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| <center>'''10/13 - 10/27 '''(2 weeks)</center>
| style="background-color:#daeef3;border-top:0.5pt double #00000a;border-bottom:0.75pt solid #00000a;border-left:0.75pt solid #00000a;border-right:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| <center>'''10/28 – 11/3'''</center>
| style="background-color:#daeef3;border-top:0.5pt double #00000a;border-bottom:0.75pt solid #00000a;border-left:0.75pt solid #00000a;border-right:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| <center>'''11/4 – 11/10'''</center>
| style="background-color:#daeef3;border-top:0.5pt double #00000a;border-bottom:0.75pt solid #00000a;border-left:0.75pt solid #00000a;border-right:0.5pt double #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| <center>'''11/11 – 11/17'''</center>
 
|-
| style="background-color:#eaf1dd;border-top:0.75pt solid #00000a;border-bottom:0.75pt solid #00000a;border-left:0.5pt double #00000a;border-right:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| '''Whole FR WG'''
 
Danny, Laura, Matt, Joel, Stan, Hayley, Cere, Sarah P, Sean, Anthony, Helen,
| style="background-color:#eaf1dd;border:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| -Check in on our strategies
 
-Members regularly attend planning sessions
 
-Spread updates
 
-Recruit WG members
 
-Define launch event
 
 
 
| style="background-color:#eaf1dd;border:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| -Deal with emergent chaos (the unexpected)
| style="background-color:#eaf1dd;border:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| -Define goal based on Omni budget
| style="background-color:#eaf1dd;border-top:0.75pt solid #00000a;border-bottom:0.75pt solid #00000a;border-left:0.75pt solid #00000a;border-right:0.5pt double #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| -Define prizes
 
-Deploy all platforms and test/train
 
|-
| style="background-color:#eaf1dd;border-top:0.75pt solid #00000a;border-bottom:0.75pt solid #00000a;border-left:0.5pt double #00000a;border-right:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| '''Internal Omni Coord'''
 
''Organizes members & collectives to participate in fundraising''
 
Danny – BL, writing, delegate meeting
| style="background-color:#eaf1dd;border:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| -Recruit WG members
 
-Make FR WG email list
 
-Ask Sudo to make thermometer
| style="background-color:#eaf1dd;border:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| -Hold Omni-wide meeting to map out community and ally connections
 
-Consolidate collective email lists
| style="background-color:#eaf1dd;border:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| -Share call to action: FR as “our next big goal”
 
-Make or collect t-shirts from member groups to offer as donation gifts
 
-Encourage Omninoms to post on social media re: campaign & invite friends to visit
| style="background-color:#eaf1dd;border-top:0.75pt solid #00000a;border-bottom:0.75pt solid #00000a;border-left:0.75pt solid #00000a;border-right:0.5pt double #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| Check in with groups about their abilities
 
|-
| style="background-color:#dbe5f1;border-top:0.75pt solid #00000a;border-bottom:0.75pt solid #00000a;border-left:0.5pt double #00000a;border-right:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| '''Communications Design'''
 
''Message and materials design, tech support''
 
Joel - BL
 
Matt – tech support
 
Danny - writing
| style="background-color:#dbe5f1;border:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| -Recruit WG members
 
-Articulate benefits of Omni to Oakland
 
-Write donor page text and design the page
| style="background-color:#dbe5f1;border:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| -Photograph groups, people in Omni space
 
-Write multifaceted talking points
 
-Solicit, create, art/graphic promotional resources
 
-Write monthly Omni Newsletter not specifically about FR
| style="background-color:#dbe5f1;border:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| -Create 1-2 page campaign packet for nodes, house party hosts, partners etc
 
-Write house party guide
| style="background-color:#dbe5f1;border-top:0.75pt solid #00000a;border-bottom:0.75pt solid #00000a;border-left:0.75pt solid #00000a;border-right:0.5pt double #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| - Website template live
 
|-
| style="background-color:#eaf1dd;border-top:0.75pt solid #00000a;border-bottom:0.75pt solid #00000a;border-left:0.5pt double #00000a;border-right:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| '''Publicity and Outreach'''
 
''Contacts and organizes external support for Omni FR''
 
Laura – temp BL, major donor/challenge grant outreach
| style="background-color:#eaf1dd;border:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| - Recruit WG members
 
-Share announcements/ events via social media, Hayley
 
-Identify, enroll major donors & challenge grants
 
-Share lists already made of potential supernodes/ supporters
| style="background-color:#eaf1dd;border:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| -Hold Omni-wide meeting to map out community and ally connections
 
-Start event publicity
 
-Send out monthly Omni Newsletter not specifically about FR
| style="background-color:#eaf1dd;border:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| -Form Street team
| style="background-color:#eaf1dd;border-top:0.75pt solid #00000a;border-bottom:0.75pt solid #00000a;border-left:0.75pt solid #00000a;border-right:0.5pt double #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| -Identify hosts and schedule house parties
 
-Appeal to and involve public figures
 
-Field trips to neighbors
 
|-
| style="background-color:#eaf1dd;border-top:0.75pt solid #00000a;border-bottom:0.5pt double #00000a;border-left:0.5pt double #00000a;border-right:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| '''Events'''
 
''Plans and coordinates large FR events''
 
Stan – BL for 1st event
| style="background-color:#eaf1dd;border-top:0.75pt solid #00000a;border-bottom:0.5pt double #00000a;border-left:0.75pt solid #00000a;border-right:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| -Recruit WG members
 
Make list of performers for FR events and approach for interest/availability
| style="background-color:#eaf1dd;border-top:0.75pt solid #00000a;border-bottom:0.5pt double #00000a;border-left:0.75pt solid #00000a;border-right:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| -Decide target audiences
 
-Fix dates for events
 
-Book headliners for events
 
-Start publicity for events
| style="background-color:#eaf1dd;border-top:0.75pt solid #00000a;border-bottom:0.5pt double #00000a;border-left:0.75pt solid #00000a;border-right:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"|
| style="background-color:#eaf1dd;border-top:0.75pt solid #00000a;border-bottom:0.5pt double #00000a;border-left:0.75pt solid #00000a;border-right:0.5pt double #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| Complete event schedule
 
|}
'''Timeline Continued'''
 
 
 
{| style="border-spacing:0;"
| style="background-color:#daeef3;border-top:0.5pt double #00000a;border-bottom:0.75pt solid #00000a;border-left:0.5pt double #00000a;border-right:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| <center>'''SUB GROUP'''</center>
| style="background-color:#daeef3;border-top:0.5pt double #00000a;border-bottom:0.75pt solid #00000a;border-left:0.75pt solid #00000a;border-right:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| <center>'''11/18 – 11/24'''</center>
| style="background-color:#daeef3;border-top:0.5pt double #00000a;border-bottom:0.75pt solid #00000a;border-left:0.75pt solid #00000a;border-right:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| <center>'''11/25 – 12/1'''</center>
| style="background-color:#daeef3;border-top:0.5pt double #00000a;border-bottom:0.75pt solid #00000a;border-left:0.75pt solid #00000a;border-right:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| <center>'''12/2 – 12/8'''</center>
| style="background-color:#daeef3;border-top:0.5pt double #00000a;border-bottom:0.75pt solid #00000a;border-left:0.75pt solid #00000a;border-right:0.5pt double #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| <center>'''12/9 – 12/15'''</center>
 
|-
| style="background-color:#eaf1dd;border-top:0.75pt solid #00000a;border-bottom:0.75pt solid #00000a;border-left:0.5pt double #00000a;border-right:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| '''Whole FR WG'''
| style="background-color:#eaf1dd;border:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| Prepare design assets and finalize w community approval
| style="background-color:#eaf1dd;border:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"|
| style="background-color:#eaf1dd;border:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"|
| style="background-color:#eaf1dd;border-top:0.75pt solid #00000a;border-bottom:0.75pt solid #00000a;border-left:0.75pt solid #00000a;border-right:0.5pt double #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| Stretch for stretch goals
 
|-
| style="background-color:#eaf1dd;border-top:0.75pt solid #00000a;border-bottom:0.75pt solid #00000a;border-left:0.5pt double #00000a;border-right:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| '''Internal Omni Coordination'''
 
''Organizes members to participate in fundraising''
| style="background-color:#eaf1dd;border:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"|
| style="background-color:#eaf1dd;border:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"|
| style="background-color:#eaf1dd;border:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"|
| style="background-color:#eaf1dd;border-top:0.75pt solid #00000a;border-bottom:0.75pt solid #00000a;border-left:0.75pt solid #00000a;border-right:0.5pt double #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"|
 
|-
| style="background-color:#dbe5f1;border-top:0.75pt solid #00000a;border-bottom:0.75pt solid #00000a;border-left:0.5pt double #00000a;border-right:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| '''Communications'''
 
''Message and materials design''
| style="background-color:#dbe5f1;border:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| -Website launch
| style="background-color:#dbe5f1;border:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| -Write Omni Newslatter
| style="background-color:#dbe5f1;border:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"|
| style="background-color:#dbe5f1;border-top:0.75pt solid #00000a;border-bottom:0.75pt solid #00000a;border-left:0.75pt solid #00000a;border-right:0.5pt double #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"|
 
|-
| style="background-color:#eaf1dd;border-top:0.75pt solid #00000a;border-bottom:0.75pt solid #00000a;border-left:0.5pt double #00000a;border-right:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| '''Publicity and Outreach'''
 
''Contacts and organizes external support for Omni FR''
| style="background-color:#eaf1dd;border:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"|
| style="background-color:#eaf1dd;border:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| -Send out Omni newsletter
| style="background-color:#eaf1dd;border:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"|
| style="background-color:#eaf1dd;border-top:0.75pt solid #00000a;border-bottom:0.75pt solid #00000a;border-left:0.75pt solid #00000a;border-right:0.5pt double #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"|
 
|-
| style="background-color:#eaf1dd;border-top:0.75pt solid #00000a;border-bottom:0.5pt double #00000a;border-left:0.5pt double #00000a;border-right:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| '''Events'''
 
''Plans and coordinates FR events''
| style="background-color:#eaf1dd;border-top:0.75pt solid #00000a;border-bottom:0.5pt double #00000a;border-left:0.75pt solid #00000a;border-right:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"|
| style="background-color:#eaf1dd;border-top:0.75pt solid #00000a;border-bottom:0.5pt double #00000a;border-left:0.75pt solid #00000a;border-right:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| -Launch weekend, many small events
| style="background-color:#eaf1dd;border-top:0.75pt solid #00000a;border-bottom:0.5pt double #00000a;border-left:0.75pt solid #00000a;border-right:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"|
| style="background-color:#eaf1dd;border-top:0.75pt solid #00000a;border-bottom:0.5pt double #00000a;border-left:0.75pt solid #00000a;border-right:0.5pt double #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| Complete victory and post-victory schedule
 
|}
'''Timeline Continued'''
 
 
 
{| style="border-spacing:0;"
| style="background-color:#daeef3;border-top:0.5pt double #00000a;border-bottom:0.75pt solid #00000a;border-left:0.5pt double #00000a;border-right:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| <center>'''SUB GROUP'''</center>
| style="background-color:#daeef3;border-top:0.5pt double #00000a;border-bottom:0.75pt solid #00000a;border-left:0.75pt solid #00000a;border-right:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| <center>'''12/16 – 12/22'''</center>
| style="background-color:#daeef3;border-top:0.5pt double #00000a;border-bottom:0.75pt solid #00000a;border-left:0.75pt solid #00000a;border-right:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| <center>'''12/23 – 12/29'''</center>
| style="background-color:#daeef3;border-top:0.5pt double #00000a;border-bottom:0.75pt solid #00000a;border-left:0.75pt solid #00000a;border-right:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| <center>'''12/29 – 1/1'''</center>
| style="background-color:#daeef3;border-top:0.5pt double #00000a;border-bottom:0.75pt solid #00000a;border-left:0.75pt solid #00000a;border-right:0.5pt double #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| <center>'''Victory!'''</center>
 
|-
| style="background-color:#eaf1dd;border-top:0.75pt solid #00000a;border-bottom:0.75pt solid #00000a;border-left:0.5pt double #00000a;border-right:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| '''Whole FR WG'''
| style="background-color:#eaf1dd;border:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"|
| style="background-color:#eaf1dd;border:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"|
| style="background-color:#eaf1dd;border:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| Announce FR total
| style="background-color:#eaf1dd;border-top:0.75pt solid #00000a;border-bottom:0.75pt solid #00000a;border-left:0.75pt solid #00000a;border-right:0.5pt double #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| -Prepare for $2 mil
 
-Successfully raised goal or beyond!
 
-Donor prizes are completed and delivered
 
|-
| style="background-color:#eaf1dd;border-top:0.75pt solid #00000a;border-bottom:0.75pt solid #00000a;border-left:0.5pt double #00000a;border-right:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| '''Internal Omni Coordination'''
 
''Organizes members to participate in fundraising''
| style="background-color:#eaf1dd;border:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"|
| style="background-color:#eaf1dd;border:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"|
| style="background-color:#eaf1dd;border:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"|
| style="background-color:#eaf1dd;border-top:0.75pt solid #00000a;border-bottom:0.75pt solid #00000a;border-left:0.75pt solid #00000a;border-right:0.5pt double #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| -Omni self-organized harmony is real!
 
|-
| style="background-color:#dbe5f1;border-top:0.75pt solid #00000a;border-bottom:0.75pt solid #00000a;border-left:0.5pt double #00000a;border-right:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| '''Communications'''
 
''Message and materials design''
| style="background-color:#dbe5f1;border:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"|
| style="background-color:#dbe5f1;border:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| -Write Omni Newsletter
| style="background-color:#dbe5f1;border:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"|
| style="background-color:#dbe5f1;border-top:0.75pt solid #00000a;border-bottom:0.75pt solid #00000a;border-left:0.75pt solid #00000a;border-right:0.5pt double #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"|


Exercise:  
|-
# "Champion Circle" AKA host committee AKA a group of individuals/groups who champion our campaign by donating and asking their peers who can donate, too
| style="background-color:#eaf1dd;border-top:0.75pt solid #00000a;border-bottom:0.75pt solid #00000a;border-left:0.5pt double #00000a;border-right:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| '''Publicity and Outreach'''
# why might they give? how likely?


Tasks:
''Contacts and organizes external support for Omni FR''
| style="background-color:#eaf1dd;border:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"|
| style="background-color:#eaf1dd;border:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| -Send Omni Newsletter
| style="background-color:#eaf1dd;border:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"|
| style="background-color:#eaf1dd;border-top:0.75pt solid #00000a;border-bottom:0.75pt solid #00000a;border-left:0.75pt solid #00000a;border-right:0.5pt double #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"|


# Before any fundraising begins, communicate about Omni simply
|-
#* general communications (send newsletter, hold tours, etc.) with our audiences simply about ourselves
| style="background-color:#eaf1dd;border-top:0.75pt solid #00000a;border-bottom:0.5pt double #00000a;border-left:0.5pt double #00000a;border-right:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| '''Events'''
#* it's critical  that we grow our community ties instead of tapping them out!
# Build campaign vocabulary
# Make lists:
#* Journalists
#* (Local) Publications
#* Media Outlets / Press
#* Potential Partners
#* Sponsors
#* Supernodes / Donation Brokers (bundlers?)
#* Community Networks
# Interview (internal and external) stakeholders about where people see the values. User research.
# Brainstorm pledge levels, (try data-driven approach), "perks"
# Update on campaign to the Omni community. Along with announcing the video.
# Finish timeline
# Define roles, expectaions, fill with consenting and committed folks (shoot for ~3 hrs / wk)
#* Campaign point-person, point-of-contact
#* Community member (what simple things each person should do to support the campaign)
#** (Private) list of 10 people (friends, family, acquaintances, etc) to ask directly for a good-faith contribution
#* Social media roles
#* Communications / IT Infrastructure
#* Budget person to liason with finance working group and omni collective
#* Relationships person?
# Convey that the crowd-funding campaign is next "big goal"
# Schedule Omni events at critical campaigns
# Assign experience campaigners (especially multiple) to volunteers for interview (write up notes and a summary for omni crowdfunding insight)
# Create acount with "Thunderclap"


Outcomes:
''Plans and coordinates FR'' ''events''
| style="background-color:#eaf1dd;border-top:0.75pt solid #00000a;border-bottom:0.5pt double #00000a;border-left:0.75pt solid #00000a;border-right:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"|
| style="background-color:#eaf1dd;border-top:0.75pt solid #00000a;border-bottom:0.5pt double #00000a;border-left:0.75pt solid #00000a;border-right:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| -Finalize victory party plans –Victory party publicity
| style="background-color:#eaf1dd;border-top:0.75pt solid #00000a;border-bottom:0.5pt double #00000a;border-left:0.75pt solid #00000a;border-right:0.75pt solid #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"| Victory party around 1/1
| style="background-color:#eaf1dd;border-top:0.75pt solid #00000a;border-bottom:0.5pt double #00000a;border-left:0.75pt solid #00000a;border-right:0.5pt double #00000a;padding-top:0in;padding-bottom:0in;padding-left:0.0799in;padding-right:0.0799in;"|


* Community of volunteers working on campaign, together
|}
* All Omni collective community aware of this goal as the "next big goal"
* Create an acknolwedgement and acceptance of a certain amount of risk, coming to terms with the reality of this project.

Revision as of 16:54, 22 October 2014

Fundraising Meeting Notes

See Calendar for past and future meetings. Here is a short list:

First Campaign

Scope

Raise money for critical start-up costs.

Goals

$70,000 Stretch goals of $88k, $111k,...maybe all the way to $700k?

Timeline

DRAFT Omni Commons Fundraising Campaign Timeline


Tasks (other than ongoing) are listed in the time period by which they are to be completed. Green=completed, Blue=underway, ongoing


SUB GROUP
10/13 - 10/27 (2 weeks)
10/28 – 11/3
11/4 – 11/10
11/11 – 11/17
Whole FR WG

Danny, Laura, Matt, Joel, Stan, Hayley, Cere, Sarah P, Sean, Anthony, Helen,

-Check in on our strategies

-Members regularly attend planning sessions

-Spread updates

-Recruit WG members

-Define launch event


-Deal with emergent chaos (the unexpected) -Define goal based on Omni budget -Define prizes

-Deploy all platforms and test/train

Internal Omni Coord

Organizes members & collectives to participate in fundraising

Danny – BL, writing, delegate meeting

-Recruit WG members

-Make FR WG email list

-Ask Sudo to make thermometer

-Hold Omni-wide meeting to map out community and ally connections

-Consolidate collective email lists

-Share call to action: FR as “our next big goal”

-Make or collect t-shirts from member groups to offer as donation gifts

-Encourage Omninoms to post on social media re: campaign & invite friends to visit

Check in with groups about their abilities
Communications Design

Message and materials design, tech support

Joel - BL

Matt – tech support

Danny - writing

-Recruit WG members

-Articulate benefits of Omni to Oakland

-Write donor page text and design the page

-Photograph groups, people in Omni space

-Write multifaceted talking points

-Solicit, create, art/graphic promotional resources

-Write monthly Omni Newsletter not specifically about FR

-Create 1-2 page campaign packet for nodes, house party hosts, partners etc

-Write house party guide

- Website template live
Publicity and Outreach

Contacts and organizes external support for Omni FR

Laura – temp BL, major donor/challenge grant outreach

- Recruit WG members

-Share announcements/ events via social media, Hayley

-Identify, enroll major donors & challenge grants

-Share lists already made of potential supernodes/ supporters

-Hold Omni-wide meeting to map out community and ally connections

-Start event publicity

-Send out monthly Omni Newsletter not specifically about FR

-Form Street team -Identify hosts and schedule house parties

-Appeal to and involve public figures

-Field trips to neighbors

Events

Plans and coordinates large FR events

Stan – BL for 1st event

-Recruit WG members

Make list of performers for FR events and approach for interest/availability

-Decide target audiences

-Fix dates for events

-Book headliners for events

-Start publicity for events

Complete event schedule

Timeline Continued


SUB GROUP
11/18 – 11/24
11/25 – 12/1
12/2 – 12/8
12/9 – 12/15
Whole FR WG Prepare design assets and finalize w community approval Stretch for stretch goals
Internal Omni Coordination

Organizes members to participate in fundraising

Communications

Message and materials design

-Website launch -Write Omni Newslatter
Publicity and Outreach

Contacts and organizes external support for Omni FR

-Send out Omni newsletter
Events

Plans and coordinates FR events

-Launch weekend, many small events Complete victory and post-victory schedule

Timeline Continued


SUB GROUP
12/16 – 12/22
12/23 – 12/29
12/29 – 1/1
Victory!
Whole FR WG Announce FR total -Prepare for $2 mil

-Successfully raised goal or beyond!

-Donor prizes are completed and delivered

Internal Omni Coordination

Organizes members to participate in fundraising

-Omni self-organized harmony is real!
Communications

Message and materials design

-Write Omni Newsletter
Publicity and Outreach

Contacts and organizes external support for Omni FR

-Send Omni Newsletter
Events

Plans and coordinates FR events

-Finalize victory party plans –Victory party publicity Victory party around 1/1