Crowdfunding

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Revision as of 17:04, 22 October 2014 by Mattsenate (talk | contribs) (→‎Fundraising Meeting Notes: adds meeting notes links)
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Fundraising Meeting Notes

See Calendar for past and future meetings. Here is a short list:

First Campaign

Scope

Raise money for critical start-up costs.

Goals

$70,000 Stretch goals of $88k, $111k,...maybe all the way to $700k?

Timeline

DRAFT Omni Commons Fundraising Campaign Timeline


Tasks (other than ongoing) are listed in the time period by which they are to be completed. Green=completed, Blue=underway, ongoing


SUB GROUP
10/13 - 10/27 (2 weeks)
10/28 – 11/3
11/4 – 11/10
11/11 – 11/17
Whole FR WG

Danny, Laura, Matt, Joel, Stan, Hayley, Cere, Sarah P, Sean, Anthony, Helen,

-Check in on our strategies

-Members regularly attend planning sessions

-Spread updates

-Recruit WG members

-Define launch event


-Deal with emergent chaos (the unexpected) -Define goal based on Omni budget -Define prizes

-Deploy all platforms and test/train

Internal Omni Coord

Organizes members & collectives to participate in fundraising

Danny – BL, writing, delegate meeting

-Recruit WG members

-Make FR WG email list

-Ask Sudo to make thermometer

-Hold Omni-wide meeting to map out community and ally connections

-Consolidate collective email lists

-Share call to action: FR as “our next big goal”

-Make or collect t-shirts from member groups to offer as donation gifts

-Encourage Omninoms to post on social media re: campaign & invite friends to visit

Check in with groups about their abilities
Communications Design

Message and materials design, tech support

Joel - BL

Matt – tech support

Danny - writing

-Recruit WG members

-Articulate benefits of Omni to Oakland

-Write donor page text and design the page

-Photograph groups, people in Omni space

-Write multifaceted talking points

-Solicit, create, art/graphic promotional resources

-Write monthly Omni Newsletter not specifically about FR

-Create 1-2 page campaign packet for nodes, house party hosts, partners etc

-Write house party guide

- Website template live
Publicity and Outreach

Contacts and organizes external support for Omni FR

Laura – temp BL, major donor/challenge grant outreach

- Recruit WG members

-Share announcements/ events via social media, Hayley

-Identify, enroll major donors & challenge grants

-Share lists already made of potential supernodes/ supporters

-Hold Omni-wide meeting to map out community and ally connections

-Start event publicity

-Send out monthly Omni Newsletter not specifically about FR

-Form Street team -Identify hosts and schedule house parties

-Appeal to and involve public figures

-Field trips to neighbors

Events

Plans and coordinates large FR events

Stan – BL for 1st event

-Recruit WG members

Make list of performers for FR events and approach for interest/availability

-Decide target audiences

-Fix dates for events

-Book headliners for events

-Start publicity for events

Complete event schedule

Timeline Continued


SUB GROUP
11/18 – 11/24
11/25 – 12/1
12/2 – 12/8
12/9 – 12/15
Whole FR WG Prepare design assets and finalize w community approval Stretch for stretch goals
Internal Omni Coordination

Organizes members to participate in fundraising

Communications

Message and materials design

-Website launch -Write Omni Newslatter
Publicity and Outreach

Contacts and organizes external support for Omni FR

-Send out Omni newsletter
Events

Plans and coordinates FR events

-Launch weekend, many small events Complete victory and post-victory schedule

Timeline Continued


SUB GROUP
12/16 – 12/22
12/23 – 12/29
12/29 – 1/1
Victory!
Whole FR WG Announce FR total -Prepare for $2 mil

-Successfully raised goal or beyond!

-Donor prizes are completed and delivered

Internal Omni Coordination

Organizes members to participate in fundraising

-Omni self-organized harmony is real!
Communications

Message and materials design

-Write Omni Newsletter
Publicity and Outreach

Contacts and organizes external support for Omni FR

-Send Omni Newsletter
Events

Plans and coordinates FR events

-Finalize victory party plans –Victory party publicity Victory party around 1/1