Event:2014/09/22 community and fundraising

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Revision as of 00:21, 23 September 2014 by Stationaery (talk | contribs) (→‎AGENDA)
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AGENDA

0. introductions

  • what we're building on
    • emerging concept
    • preliminary goal and deadline: $70k by Dec 12

1. schedule

  • Sep 22: jump 1 -- getting pledges
    • drafting lists of prospects
    • asking people personally to pledge
    • making estimates of money for Day 1
  • Sep 29: jump 2 -- producing materials
    • campaign page
    • video
    • editorial calendar of emails, social media, etc
  • Oct 10: launch
  • full calendar of events
  • full press, media, and social media campaign
  • Dec 12: victory!

2. strategy going forward

  • three parallel strategies:
    • 1) organizing inner circle
    • 2) reaching wider audience
    • 3) hosting events and stunts
  • exercises:
    • to raise $70,000 by Dec 12, we need just 2,000 people donating $35 on average (and campaigns with more than 150 donors generally succeed because of the snowballing effect)
    • so, let's draft lists: take 15min to list individuals and organizations that might donate, noting why they might want to, how much $, and how likely
    • top priorities:
      • coordinating Omni collectives
      • enrolling campaign "host committee"
      • soliciting high net-worth individuals
      • leveraging press contacts
      • leveraging local partners/org relationships
      • hosting excellent events
      • securing grants

3. action

    • bottom-lining various priorities?
    • weekly work and play?