Difference between revisions of "Event:2014/10/13 Community and Fundraising"

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(Created page with "Facilitator: Laura Turiano 7pm in the ballroom")
 
(adds notes)
 
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Facilitator: Laura Turiano
Facilitator: Laura Turiano
7pm in the ballroom
7pm in the ballroom
=Notes=
* nature of build-out costs
==Ideas==
* Grants
==Projects==
==Needs==
* ADA
==What do we know?==
==Resources==
* Owner will pay for 1/2 of capital improvements up to $50,000
==Fundraising Basics==
* Start with:
    ** One clear goal
    ** Specific needs and $ requirements
    ** Deadline
* Strategies:
** Inner circle - direct, personal asks - people you trust and have intimate relationships with
** Wider audience - people who catch wind of it, you don't have direct access to them for this goal
** Events and stunts - bumper stickers, fliers, bake sales, ways to reach strangers and get press
* 30%-60% of what you need for your goal you should already have direct access to.
** i.e. you should already have tested the waters
** Visibility of support - early support generates more faith in success
* Notes on Kickstarters (in general):
** Products are usually more successful than causes
** In other examples of collectives using Kickstarters, private investors were largely the people "donating"
** Great marketing tool
** Kickstarter itself doesn't allow real estate projects - other crowdfunding platforms do
** What do we need to tell the audience, what do they want to know?
** Apparently Amazon Payments takes another 8% on top of Kickstarter's cut of your campaign revenue :(
* Conversations with private donors:
** Elicit rather than solicit interest
** Meet them where they're at
** Demonstrate pride and knowledge
** Find out if they have any advice and their opinions on the projects
Examples of other makerspace crowdfunding campaigns:
BioCurious pledged: 35,319 goal: 30,000 backers: 239
https://www.kickstarter.com/projects/openscience/biocurious-a-hackerspace-for-biotech-the-community
Hub Oakland pledged: 142,719 goal: 100,000 backers: 1294
https://www.kickstarter.com/projects/konda/what-makes-you-come-alive-bring-it-to-the-hub-0
Hacker Dojo pledged: 53,655 goal: 30,000 backers: 762
https://www.kickstarter.com/projects/384590180/an-events-space-and-a-design-studio-for-hacker-doj
LA Makerspace pledged: 34,204 goal: 15,000 backers: 465
https://www.kickstarter.com/projects/tara/los-angeles-makerspace-a-family-friendly-innovatio
Baghdad Community Hackerspace pledged: 29,471 goal: 27,500 backers: 671
https://www.kickstarter.com/projects/bilal/baghdad-community-hackerspace-workshops
Konbit Communitere pledged: 14,507 goal: 12,000 backers: 97
https://www.indiegogo.com/projects/konbit-communitere
FFL Fab Lab pledged: 13,670 goal: 20,000 backers: 16
https://www.indiegogo.com/projects/ffl-fab-lab
Benicia pledged: 13,228 goal: 30,000 backers: 57
https://www.kickstarter.com/projects/1053606583/build-a-makerspace-in-benicia
Hackermoms pledged: 12,564 goal: 10,000 backers: 288
https://www.kickstarter.com/projects/1569887044/mothership-hackermoms-the-first-womens-hackerspace
Ladies Learning Code pledged: 10,772 goal: 10,000 backers: 188
https://www.indiegogo.com/projects/help-make-ladies-learning-code-s-new-space-into-a-cool-resource-for-toronto
Tampa Hackerspace pledged: 16,185 goal: 10,000 backers: 157
https://www.kickstarter.com/projects/123218300/build-tampas-first-hackerspace
Danger!Awesome pledged: 36,737 goal: 35000 backers: 636
https://www.kickstarter.com/projects/nadeemtron/dangerawesome-a-high-tech-hands-on-community-maker
Houston Makerspace pledged: 10,045 goal: 10000 backers: 119
http://www.indiegogo.com/projects/houston-makerspace
PreFAB pledged: 15,821 goal: 15000 backers: 135
https://www.kickstarter.com/projects/894500964/lets-build-prefab-san-diegos-home-for-creatives-an

Latest revision as of 23:27, 20 October 2014

Facilitator: Laura Turiano 7pm in the ballroom

Notes

  • nature of build-out costs

Ideas

  • Grants

Projects

Needs

  • ADA

What do we know?

Resources

  • Owner will pay for 1/2 of capital improvements up to $50,000


Fundraising Basics

  • Start with:
   ** One clear goal 
   ** Specific needs and $ requirements
   ** Deadline
  • Strategies:
    • Inner circle - direct, personal asks - people you trust and have intimate relationships with
    • Wider audience - people who catch wind of it, you don't have direct access to them for this goal
    • Events and stunts - bumper stickers, fliers, bake sales, ways to reach strangers and get press


  • 30%-60% of what you need for your goal you should already have direct access to.
    • i.e. you should already have tested the waters
    • Visibility of support - early support generates more faith in success
  • Notes on Kickstarters (in general):
    • Products are usually more successful than causes
    • In other examples of collectives using Kickstarters, private investors were largely the people "donating"
    • Great marketing tool
    • Kickstarter itself doesn't allow real estate projects - other crowdfunding platforms do
    • What do we need to tell the audience, what do they want to know?
    • Apparently Amazon Payments takes another 8% on top of Kickstarter's cut of your campaign revenue :(
  • Conversations with private donors:
    • Elicit rather than solicit interest
    • Meet them where they're at
    • Demonstrate pride and knowledge
    • Find out if they have any advice and their opinions on the projects


Examples of other makerspace crowdfunding campaigns:

BioCurious pledged: 35,319 goal: 30,000 backers: 239 https://www.kickstarter.com/projects/openscience/biocurious-a-hackerspace-for-biotech-the-community

Hub Oakland pledged: 142,719 goal: 100,000 backers: 1294 https://www.kickstarter.com/projects/konda/what-makes-you-come-alive-bring-it-to-the-hub-0

Hacker Dojo pledged: 53,655 goal: 30,000 backers: 762 https://www.kickstarter.com/projects/384590180/an-events-space-and-a-design-studio-for-hacker-doj

LA Makerspace pledged: 34,204 goal: 15,000 backers: 465 https://www.kickstarter.com/projects/tara/los-angeles-makerspace-a-family-friendly-innovatio

Baghdad Community Hackerspace pledged: 29,471 goal: 27,500 backers: 671 https://www.kickstarter.com/projects/bilal/baghdad-community-hackerspace-workshops

Konbit Communitere pledged: 14,507 goal: 12,000 backers: 97 https://www.indiegogo.com/projects/konbit-communitere

FFL Fab Lab pledged: 13,670 goal: 20,000 backers: 16 https://www.indiegogo.com/projects/ffl-fab-lab

Benicia pledged: 13,228 goal: 30,000 backers: 57 https://www.kickstarter.com/projects/1053606583/build-a-makerspace-in-benicia

Hackermoms pledged: 12,564 goal: 10,000 backers: 288 https://www.kickstarter.com/projects/1569887044/mothership-hackermoms-the-first-womens-hackerspace

Ladies Learning Code pledged: 10,772 goal: 10,000 backers: 188 https://www.indiegogo.com/projects/help-make-ladies-learning-code-s-new-space-into-a-cool-resource-for-toronto

Tampa Hackerspace pledged: 16,185 goal: 10,000 backers: 157 https://www.kickstarter.com/projects/123218300/build-tampas-first-hackerspace

Danger!Awesome pledged: 36,737 goal: 35000 backers: 636 https://www.kickstarter.com/projects/nadeemtron/dangerawesome-a-high-tech-hands-on-community-maker

Houston Makerspace pledged: 10,045 goal: 10000 backers: 119 http://www.indiegogo.com/projects/houston-makerspace

PreFAB pledged: 15,821 goal: 15000 backers: 135 https://www.kickstarter.com/projects/894500964/lets-build-prefab-san-diegos-home-for-creatives-an