Event:2017/10/26 Basement Kitchen Meeting

Omni Commons Kitchen Fundraising Meeting - Thursday, Oct 26, 2017 @ 6pm

attendees

• Gerald
• Phil
• Sierk
• Ken
• robb
• Anka
• Jenny

last mtg's remaining action items

• reach out to orgs/businesses that might give perks - gerald
  • contacted film dept @ ucb & pacific archive
• get quote from Alba re: windows - robb - no
• update budget spreadsheet with any quotes or additions/corrections: https://docs.google.com/spreadsheets/d/1gog9KDQb8youQp8LalMM11vquNyWAVN2v2z_LEeTVR8/edit?usp=sharing
  • ping david [jenny]
• check in with Chad about whether backflow preventer was installed or just an inspection - jenny / david / laura
  • laura is checking w/ him but he's not responding
• make measurements and start on the drawings - sierk
  • sierk: can make something tonight that's more rough
  • anka: remembers joe showed a more extensive sketch. not sure it still exists.
    • for the video, we can fake it - eg pull out some old permit plansets/sketches from secure storage and shoot a few of us sketching / looking at it on one of the counters in the kitchen - let's shoot it quick tonight
• learn how to use google docs :) - gerald & joe - here's a video tutorial: https://www.youtube.com/watch?v=OBh8bMC7XEU

video

• 3:26 long
• repeat of word 'large' at kitchen scene - also joe's voice a bit too loud/off
  • robb: can probably compress that part and get rid of some of the twang
• add scene/shot at "this crowdfunding ... modernize and expand this kitchen"
  • maybe a shot of a mockup of the indiegogo page?
    • sierk: not sure what it adds, that or an image of the planning
      • phil: visuals in the omni help focus and slow it down
• anka to send jenny video file and robb audio
• add more flashes of link to donation / campaign page and upload/share organically (not just link to indiegogo campaign url)
• Daniel: too long. took a long time to say "we need money". logo of food not bombs somewhere? people recognize it. perhaps put "omnicommons.org/donate" all on one line at the end.

text

• Draft is at https://docs.google.com/document/d/1xDTDeGL2ikSVkifTI7ftZvPZsYL6gEmYTJX0l2xi9zg/edit#heading=h.h7er0m2lpahk (jenny to work on this on Wednesday evening, all welcome to have a go at it!)

budget

• stove? only need to replace 2 burners
  • ken will reach out to some possible in-kind donors
• estimate for new stove & demo of current is $7,000

timeline

community outreach - asap: reach out to friends and family for early pledges

• It's recommended to 'tee up' funders and raise 20-30% of the goal within the first 48 hours of the campaign. For us that would mean roughly $15K pledged prior to launch.
• video mailers - we have 400 - can load up to 3 videos, 20 minutes of video
  • anka: they look better on the videomailers!
• everyone: forward spreadsheet for preliminary pledge requests from friends, family, org contacts: [REDACTED]

end of november: launch party

• jenny put a placeholder on the calendar for Saturday, November 25th

project needs

• someone else to help with quotes / budget (ideally someone with some familiarity with commercial kitchens and local contacts)
• someone else to help with campaign text / launch
• someone to lead community outreach for big donors
• someone to help with project management / facilitation
• someone to help with social media strategy / marketing

miscellaneous link dump

• Campaign Text Draft: https://drive.google.com/open?id=1xDTDeGL2ikSVkifTI7ftZvPZsYL6gEmYTJX0l2xi9zg
• Kitchen Budget: https://docs.google.com/spreadsheets/d/1gog9KDQb8youQp8LalMM11vquNyWAVN2v2z_LEeTVR8/edit#gid=0
• 7 Stats from 100,000 Crowdfunding Campaigns: https://go.indiegogo.com/blog/2015/10/crowdfunding-statistics-trends-infographic.html

action items

• reach out to orgs/businesses that might give perks - gerald
• get quote from Alba re: windows - robb
• test floor drain - gerald & robb
• add grant opps to kitchen subfolder - laura
• get ToDo's on what we need to pay for permits & inspections - gerald / dk
  • jenny nabbing this one. here's a quick list of requirements for alameda county food facilities: https://drive.google.com/open?id=0B4_Q7DQvNFT-UnpzUUlxQUhhWkk
• put Tamarack quotes and cut sheets and budget into Kitchen drive - david
• check on stove donation possibilities - ken
• reach out to contacts who might make preliminary pledges - everyone
  • everyone: add to spreadsheet for teeing up preliminary pledge requests from friends, family, org contacts: [REDACTED]
  • you can show this the [still incomplete] video: https://omnicommons.org/omnikitchen.mp4
  • you can write them letters/emails - here's some inspiration from omni's last campaign: https://docs.google.com/document/d/1YRIoL5jlmgxZMBdLQibWNn39gD7wSLx-EgCBbdM7izQ/edit