Archive of the kitchen crowdfunding campaign

This is an archive of notes, assets and action items relevant to our commercial kitchen crowdfunding campaign launched in December of 2017.

We raised nearly $16,000 of our Phase I $25,000 goal - only $73K to go! 😂

• Draft of the campaign text
• CLICK HERE FOR THE CAMPAIGN ACTION KIT
  • tips on press, email, social media outreach & media assets (like printable flyers and a facebook cover image)

TO DO!

Pre-Launch

• EVERYONE: Help us secure pre-pledges from now until launch: research suggests securing pledges totalling 20% of the overall goal from major donors in advance of the public campaign launch is one of the surest indicators of success. Here's some draft text you can user
  • add pledges to the spreadsheet [ping jenny for link]
• EVERYONE: Reach out to press contacts - we are currently drafting a press release to be published on Monday, December 18th [ping jenny for link]

* Upload finalized video to Omni's YouTube - Anka

• Finalize the campaign text - Laura/Jenny/Marcus/others??
• Draft a quarter-sheet flyer - Grant

* Add to the WishList the top kitchen equipment choices that we'd like to have donated to us - Jenny/Ken/others??

• Set up campaign page - Jenny [ping for access]

Post-Launch

• EVERYONE: Distribute flyers, outreach to your networks via mailing lists, social media, announcements at events, etc;
• ANYONE: Create a short (30-second - 1-minute) video encapsulating the spirit of your collective/project and how the kitchen would benefit you/your community
• Make video mailers - Jenny/you??
• Finish sending old campaign perks - (use RVC's address label generator)