Archive of the kitchen crowdfunding campaign
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This is an archive of notes, assets and action items relevant to our commercial kitchen crowdfunding campaign launched in December of 2017.
We raised nearly $16,000 of our Phase I $25,000 goal - only $73K to go! 😂
- Draft of the campaign text
- CLICK HERE FOR THE CAMPAIGN ACTION KIT
- tips on press, email, social media outreach & media assets (like printable flyers and a facebook cover image)
TO DO!
Pre-Launch
- EVERYONE: Help us secure pre-pledges from now until launch: research suggests securing pledges totalling 20% of the overall goal from major donors in advance of the public campaign launch is one of the surest indicators of success. Here's some draft text you can user
- add pledges to the spreadsheet [ping jenny for link]
- EVERYONE: Reach out to press contacts - we are currently drafting a press release to be published on Monday, December 18th [ping jenny for link]
* Upload finalized video to Omni's YouTube - Anka
Finalize the campaign text - Laura/Jenny/Marcus/others??- Draft a quarter-sheet flyer - Grant
* Add to the WishList the top kitchen equipment choices that we'd like to have donated to us - Jenny/Ken/others??
Set up campaign page - Jenny [ping for access]
Post-Launch
- EVERYONE: Distribute flyers, outreach to your networks via mailing lists, social media, announcements at events, etc;
- ANYONE: Create a short (30-second - 1-minute) video encapsulating the spirit of your collective/project and how the kitchen would benefit you/your community
- Make video mailers - Jenny/you??
- Finish sending old campaign perks - (use RVC's address label generator)