Archive of the kitchen crowdfunding campaign

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This is an archive of notes, assets and action items relevant to our commercial kitchen crowdfunding campaign launched in December of 2017.

We raised nearly $16,000 of our Phase I $25,000 goal - only $73K to go! 😂

TO DO!

Pre-Launch

  • EVERYONE: Help us secure pre-pledges from now until launch: research suggests securing pledges totalling 20% of the overall goal from major donors in advance of the public campaign launch is one of the surest indicators of success. Here's some draft text you can user
    • add pledges to the spreadsheet [ping jenny for link]
  • EVERYONE: Reach out to press contacts - we are currently drafting a press release to be published on Monday, December 18th [ping jenny for link]

* Upload finalized video to Omni's YouTube - Anka

  • Finalize the campaign text - Laura/Jenny/Marcus/others??
  • Draft a quarter-sheet flyer - Grant

* Add to the WishList the top kitchen equipment choices that we'd like to have donated to us - Jenny/Ken/others??

  • Set up campaign page - Jenny [ping for access]

Post-Launch

  • EVERYONE: Distribute flyers, outreach to your networks via mailing lists, social media, announcements at events, etc;
  • ANYONE: Create a short (30-second - 1-minute) video encapsulating the spirit of your collective/project and how the kitchen would benefit you/your community
  • Make video mailers - Jenny/you??
  • Finish sending old campaign perks - (use RVC's address label generator)